India: Tata Play Binge’s Cloud technology streamlines content access by consolidating various OTT channels into a single app and subscription, allowing OTT aggregators worldwide to focus on content partnerships and subscribers.
The first launch of the Akash Go app by Akash Digital TV, a DTH service in Bangladesh under BEXIMCO Communications Limited, offers subscribers mobile access to live TV channels, Video on Demand, and personalized content recommendations based on viewing history. The app combines local and global premium content and is available for Akash Digital TV DTH subscribers on IOS and Android phones.
Talking about this collaboration, Managing Director & CEO of Tata Play, Harit Nagpal said, “In the truest sense of Make-in-India and Show the World, by providing Tata Play Binge PaaS to global OTT aggregators, we are pioneering a tech-first industry move from India where international content delivery companies will benefit from our tried and tested technology to create localised offerings for their consumers at low cost and within a short time frame. Our collaboration with Akash Digital TV is a pivotal moment in this journey.”
Dr. Tariq Alam, CEO, Akash Digital TVadded, “Akash Digital TV aims to provide the Bangladeshi audiences the same world class standards in terms of performance, services and user experience and access to quality premium content as subscribers of Tata Play Binge experience in India. To have Tata Play as our technology and Strategic (Knowledge) partner will guarantee that this objective is met and will ensure our ability to always provide comprehensive value to our customers.”
