Tata Play Binge, a streaming service that offers a wide range of movies, TV shows, and live sports from multiple apps in a single user interface, onboarded Lionsgate Play, a global content platform as 19th app to broaden its OTT partnership portfolio.
As part of the collaboration, Tata Play Binge subscribers will have access to Lionsgate Play’s extensive library of Indian Originals and international movies and TV shows.
Commenting on the integration of Lionsgate Play, Tata Play’s Chief Commercial and Content Officer, Pallavi Puri, said, “Every new addition makes Tata Play Binge more dynamic and places it well within the consideration set of the OTT content consumers. With Lionsgate Play, users will have access to a broader range of premium and high-quality content, especially from Hollywood. With the benefit of a unified front end and a single bill, best of OTT entertainment is just one click away on Tata Play Binge.”
Amit Dhanuka, EVP, Lionsgate Play said, “We at Lionsgate Play are excited to partner with Tata Play Binge. OTT space in India is ever-evolving, and we believe it’s the future – this service aids easy access and content discovery in a cluttered industry, helping both brands reach a wider consumer base. With this partnership, we will offer the best of premium content at an affordable price point with an enhanced viewing experience.”
