OTT aggregation platform Tata Play Binge has on boarded sports destination platform, FanCode to its list of OTT app offerings. This marks the platform’s first sports-led addition to its offering, With this development, users of Tata Play Binge will now have access to LIVE sports content featuring championships of cricket, football, kabaddi, basketball, volleyball, baseball and rugby offered by FanCode.
A subsidiary of Dream Sports, FanCode has streamed over 550 tournaments and more than 18,000 matches. Users will get to revel in exclusive championships like the Dream11 Super Smash, Carabao Cup, Tamil Nadu Premier League, Bangladesh Premier League and the exhilarating Yuva Kabaddi Series, alongside 50 other sports. Additionally, they will also get to watch all the cricketing action from the West Indies including the Caribbean Premier League, the dynamism of Major League Baseball, the intensity of the Volleyball Nations League,
Commenting on the new partnership, Tata Play’s Chief Commercial and Content Officer, Pallavi Puri, said, “Tata Play Binge’s rich tapestry of content has been very diverse and inclusive towards every genre of content. Be it international OTT platforms or region focused content, the 25+ apps on Tata Play Binge has something for everyone. We look at entertainment from a very wholistic lens which helps us build experiences for all kinds of viewers. With the addition of FanCode, we will be strengthening the sports viewing community, giving them ample entertainment choices to be engaged with throughout the year.”
Yannick Colaco, co-founder, FanCode, said, “This is an exciting chapter for us at FanCode. As we actively seek to connect with new users and propel our growth, the partnership with Tata Play Binge is a significant milestone. Millions of new users will now be able to access FanCode and watch their favourite sports content from around the globe, at their convenience.”
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