Monday, June 23, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Campaigns

Tata Salt’s Sehat ki Chuski campaign wins two awards at the 31st MAA Worldwide GLOBES

by MN4U Bureau
May 19, 2018
in Campaigns, Featured
Reading Time: 2 mins read
A A
Tata Salt’s Sehat ki Chuski campaign wins two awards at the 31st MAA Worldwide GLOBES

Share Share ShareShare

The only entrant to win MAA Red Globe Award 2017 for best campaign in the world

ADVERTISEMENT

Mumbai:  Tata Chemicals today announced that its Sehat ki Chuski campaign has won two awards at the prestigious 31st MAA Worldwide Globe Awards, including the Gold Award and the prestigious MAA Red Globe Award 2017. The campaign was conceptualised by the company’s marketing agency, The Brand Brewery India. The award ceremony was held at the 2018 MAA Worldwide Summit held in Washington DC on

May 14, 2018. The Tata Salt Sehat ki Chuski campaign emerged victorious against entries from the UK, Russia, Japan, Brazil, Australia, Canada, Cambodia and Thailand.

Sagar Boke
Sagar Boke

Mr. Sagar Boke, Head – Marketing, Consumer Product Business, Tata Chemicals said, “We are delighted that our campaign used an innovative product to enhance the overall experience of pilgrims at Jagannathan Ratha Yatra – while bringing the attribute of salt as a key ingredient to prevent dehydration. The campaign got tremendous positive response on the ground helping us to reiterate Tata Salt’s brand proposition of ‘Desh Ki Sehat, Desh Ka Namak.’ These awards are also a testimony to compelling marketing work emanating from India that is being recognised on a global platform.”

Pradyumn Tandon

The Sehat ki Chuski campaign was launched specifically to help pilgrims facing the risk of dehydration due to the heat during the Jagannath Rath Yatra, while creating awareness about Tata Salt. Conceptualised and executed by The Brand Brewery, this unique campaign concentrated on the health of the Jagannath pilgrims through ground activity consisting of distribution of ice-candies (“Energy Pops”) made of Tata Salt, lemon, sugar and purified water. The candies were distributed through colorfully designed carts located at key streets in Puri.

Pradyumn Tandon, Founder & Managing Director, The Brand Brewery said, “The Tata Salt campaign used Sehat ki Chuski “Energy Popsicles” to battle dehydration in the hot and humid weather during the Jagannath Rath Yatra festival. We are delighted that our efforts have resonated with the community and have also been recognised.”

Tags: Consumer Product BusinessFounder & Managing DirectorHead MarketingJagannath Rath YatraMAA Worldwide GLOBESPradyumn TandonSagar BokeSehat ki ChuskiTata ChemicalsTata Salt Sehat ki Chuski campaignThe Brand Brewery

RECENT POSTS

Haldiram’s launches ‘Teej ki Meethi Lehar’ campaign with Curated Ghewar and Feni Gifting Hampers
Campaigns

Haldiram’s launches ‘Teej ki Meethi Lehar’ campaign with Curated Ghewar and Feni Gifting Hampers

June 23, 2025
0

New Delhi: Haldiram’s has launched its festive campaign titled “Teej ki Meethi Lehar”, paying homage to the vibrant festival of...

Read more
Fenesta's #ShutTheShor campaign for International Yoga Day highlights the inner noise we carry every day
Campaigns

Fenesta’s #ShutTheShor campaign for International Yoga Day highlights the inner noise we carry every day

June 23, 2025
0

Mumbai: In a world constantly buzzing with alerts, deadlines, and digital noise, silence has become a rare luxury—and peace of...

Read more
RiteBite Max Protein Launches ‘Mitti Se Majbooti’ Campaign Honouring India’s Ancient Fitness Heritage on International Yoga Day
Campaigns

RiteBite Max Protein Launches ‘Mitti Se Majbooti’ Campaign Honouring India’s Ancient Fitness Heritage on International Yoga Day

June 21, 2025
0

Mumbai: RiteBite Max Protein, the flagship brand of Zydus Wellness, has launched an evocative new campaign titled “Mitti Se Majbooti”...

Read more
Instamart’s ad delivers sunlight-activated mangoes in 10 minutes, ripening the cravings
Campaigns

Instamart’s ad delivers sunlight-activated mangoes in 10 minutes, ripening the cravings

June 21, 2025
0

Mumbai: Instamart, India’s pioneering quick commerce platform, has unveiled an innovative sunlight-activated newspaper ad—a first-of-its-kind in print media. The full-page...

Read more
JSW Sports launches campaign with Neeraj Chopra for Neeraj Chopra Classic 2025
Campaigns

JSW Sports launches campaign with Neeraj Chopra for Neeraj Chopra Classic 2025

June 21, 2025
0

Bengaluru: JSW Sports, in collaboration with Olympic and World Champion Neeraj Chopra, has launched a stirring campaign ahead of the...

Read more
NIAT’s Campaign Redefines AI as “Silently Human” This Father’s Day
Campaigns

NIAT’s Campaign Redefines AI as “Silently Human” This Father’s Day

June 21, 2025
0

Mumbai: NxtWave Institute of Advanced Technologies (NIAT), an institution supporting universities to deliver industry-ready education, unveiled its heartwarming Father's Day...

Read more

LATEST NEWS

Mirchi’s RJ Jeeturaaj named ‘Best Male RJ of the Year’ at Maharashtra Asha Radio Awards 2025

Mirchi’s RJ Jeeturaaj named ‘Best Male RJ of the Year’ at Maharashtra Asha Radio Awards 2025

June 23, 2025
Prime Video adds NFDC – Cinemas of India as subscription for critically-acclaimed films

Prime Video adds NFDC – Cinemas of India as subscription for critically-acclaimed films

June 23, 2025

ANALYSIS

Streaming Notches a Record 44.8% of Total TV Usage in May: Nielsen’s monthly report of The Gauge
Analysis

Streaming notches a record 44.8% of total TV usage in May: Nielsen’s monthly report of The Gauge

June 18, 2025
0

Mumbai: Streaming in US market has reached a historic milestone in May as its share of total television usage outpaced...

PEOPLE

Rahul Shaw bids adieu to India Today Group after over 13 year-stint
People

Rahul Shaw bids adieu to India Today Group after over 13 year-stint

June 23, 2025
0

Mumbai: Rahul Shaw has officially moved on from the India Today Group (ITG) after a distinguished tenure spanning more than...

MARKETING

Herbalife India appoints Smriti Mandhana and Manika Batra as Brand Ambassadors for vritilife Ayurvedic Skincare Range
Marketing

Herbalife India appoints Smriti Mandhana and Manika Batra as Brand Ambassadors for vritilife Ayurvedic Skincare Range

June 23, 2025
0

Mumbai: Herbalife India, a health and wellness brand, has announced the appointment of two of India’s top athletes—Smriti Mandhana, Indian...

Subscribe to Newsletters

ADVERTISING

WPP named Creative Company of the Year at Cannes Lions 2025
Advertising

WPP named Creative Company of the Year at Cannes Lions 2025

June 21, 2025
0

Cannes: The Cannes Lions International Festival of Creativity has named WPP as Creative Company of the Year for 2025, honouring...

PRINT

Thane Vaibhav and Ekatva Group launch New Hyper-Local Business Supplement
Print

Thane Vaibhav and Ekatva Group launch New Hyper-Local Business Supplement

June 4, 2025
0

Mumbai: In a powerful collaboration that underscores Thane’s rising prominence as a business hub, leading Marathi daily Thane Vaibhav and...

AUTHOR'S CORNER

IPL 2025: ₹4,800+ Crore in Ad Spend, 190+ Advertises, 450+ Brands… and Yet, Zero Recall?
Authors Corner

IPL 2025: ₹4,800+ Crore in Ad Spend, 190+ Advertises, 450+ Brands… and Yet, Zero Recall?

June 23, 2025
0

IPL fever subsided a few weeks ago leaving behind a staggering ₹4,800+ crore in ad spend, 190+ advertisers and 450+...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Rahul Shaw bids adieu to India Today Group after over 13 year-stint

Rahul Shaw bids adieu to India Today Group after over 13 year-stint

June 23, 2025
Mirchi’s RJ Jeeturaaj named ‘Best Male RJ of the Year’ at Maharashtra Asha Radio Awards 2025

Mirchi’s RJ Jeeturaaj named ‘Best Male RJ of the Year’ at Maharashtra Asha Radio Awards 2025

June 23, 2025
Prime Video adds NFDC – Cinemas of India as subscription for critically-acclaimed films

Prime Video adds NFDC – Cinemas of India as subscription for critically-acclaimed films

June 23, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2024 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2024 All rights reserved.