Tata Starbucks launched the #BrewYourOwnStarbucks campaign to commemorate its tenth anniversary and invite users to share their own beverage recipes.
Through this campaign, the brand celebrates its presence in India and strengthens the warm connections it has built with their customers over the years, by offering its customers a opportunity to get featured on the Starbucks menu.
Talking about the campaign, Deepa Krishnan, Chief Marketing Officer, Tata Starbucks Pvt Ltd said, “At Starbucks, customers are at the centre of everything we do, and it all starts with their names. As we mark our 10th anniversary in India, we want to celebrate all our customers and the hidden barista in them. Our customers are as passionate about coffee as we are and are full of new ideas and creativity. In this unique campaign, customers are invited to share their own bespoke recipes for a Starbucks beverage and stand a chance to get their names and special beverages featured on the Starbucks menu. This unique first of its kind initiative is our way of thanking our customers and giving them an opportunity to be Starbucks Baristas.”
The campaign has been brought to life with a film, conceptualised and produced by Edelman India in collaboration with The Yellow Umbrella Films. The film highlights TATA Starbucks’ 10-year milestone in India, while giving consumers the unique opportunity to engage with the brand and be a part of its iconic legacy. The film calls out customers to join this one-of-a-kind campaign by sending beverage ideas that are uniquely theirs and standing a chance to be featured on Starbucks menus.