Mumbai: APL Apollo recently assigned their digital mandate to a digital marketing agency, Team Pumpkin. The mandate includes strengthening brand recall and building a strong community of digital followers.
Team Pumpkin, present in Delhi, Mumbai and Bangalore, is providing the services from their Delhi office. Currently, the agency is involved in the content and creative strategy for all of their social media channels.
The association, which is just over a month old, has already been fruitful for APL Apollo. Team Pumpkin handled their campaign #IndiasInnerStrength for Delhi Capitals on all the digital platforms and it has turned out to be a successful venture. While their campaign and CMD, Mr Sanjay Gupta, were trending on Twitter, their other pages saw a stark increase in engagement and reach of posts, apart from growth in community size across platforms. Their TVC featuring Delhi Capitals, which was promoted on their digital platforms, garnered over 9 lakh views.
Speaking about the association, APL Apollo’s CMD, Mr. Sanjay Gupta, said, “Team Pumpkin has managed to grasp our audience very soon – they have garnered eyeballs for us and created a buzz around the brand name. This has been a great start and surely looks like the beginning of a successful and long association.”
Talking about this partnership, Team Pumpkin’s CBO, Swati Nathani, said, “We are thrilled to be associated with APL Apollo Tubes Ltd. The partnership comes at an exciting time – where we are both foraying into new prospects – and this looks like something that would propel us both towards bigger milestones.”