Mumbai : Vernacular content is the next big wave in the content development space and it holds true for Digital Marketing as well. Everyone loves their vernacular language and India is the second largest online market in the world. Team Pumpkin offers all aspects of vernacular content including audio, video, text, and has already worked on many vernacular content pieces for clients like MamyPoko Pants, Hindustan Coca-Cola Beverages and Axis Bank. The brands nowadays are simultaneously focusing on vernacular content as the micro-targeting approach is aggressively increasing day by day. With a wider reach, vernacular content directly connects the feelings of a consumer and helps in engaging the consumers with the brand. Translating content into vernacular languages and developing content, specific to places, is helping brands reach a wider audience.
On Vernacular content, Swati Nathani, Co-Founder, and CBO, Team Pumpkin adds, “We put a lot of thought and insight into our work and our learning has been that vernac content is the need of the hour. It helps break barriers and reach every corner of this diverse country. By developing a team for vernac content, this is the edge we will be offering our clients and helping them to widen their prospects across the nation”.
Team Pumpkin has developed a core team of Vernacular languages which includes Punjabi, Hindi, Marathi, Tamil, Malayalam, Gujarati, Urdu, Telugu, Marwari, Nepali, Kannada, Odia, Bengali. Team Pumpkin’s main focus is to develop original content in vernacular languages instead of getting it translated.
The new vernacular languages support team includes writers, proofreaders and voice-over artists who are based across 3 offices – Delhi, Bangalore and Mumbai