Mumbai: Television advertising for IPL 17 experienced a 6% increase in ad volumes per channel compared to IPL 16 during the first 23 matches played. This is the third update given by Tam Sports for IPL 17 Advertising.
This IPL report unveiled by TAM AdEx is based on the first 23 matches of IPL 17 and on all the channels on which matches are telecasted.
Other findings include:
> The top 5 categories present in IPL 17 together covered 50% share of ad volumes with Ecom-Gaming leading the list.
> Among top 5 categories, Ecom-Gaming and Pan Masala were the common categories in IPL 17 and IPL 16.
> Two of the top five categories in IPL 17 belonged to the F&B sector.
> Sporta Technologies clinched the top position among advertisers in 16 matches, while Parle Products emerged as the leading advertiser in 7 matches during IPL 17.
> Together, the top advertisers added more than 38% share of ad volumes in IPL 17.
> Sporta Technologies, Vishnu Packaging and K P Pan Foods were the common advertisers present among top 5 of IPL 17 and IPL 16.
