Mumbai: The most awaited kids festival from India’s leading fashion brand, the Max Kids Festival, is in full swing across the country. The festival is a platform for kids across the country to participate and showcase their talent in Dance, Singing and Drawing in front of an esteemed jury.
Mr Jiten Mahendra, VP Marketing, Max said, “This is the 7th edition and every year The Max Kids Festival has come back stronger and grown in numbers in terms of participation. This is part of our constant endeavour to engage our customers through innovative, fun and engaging initiatives. We were thrilled to see the energy last year with 15000 kids participating actively. This year we are expecting more than 40000 kids across the country to participate in various activities.”
“With one-fourth of the country’s population below 16 years of age, the kids category Is one of our key business drivers. For Max, Kidswear accounts for 23% of sales last year”, he added.
In its 7th year this year, the Max Kids Festival has garnered vast reach and popularity across the country with kids and parents alike looking forward to the summer to participate.