Mumbai: In a persistent endeavour to elevate the prominence in the South Asian and the global advertising industry, The Advertising Club (TAC) has unveiled a campaign for the upcoming ABBY Awards powered by One Show 2024. Positioning as the benchmark of excellence in the advertising industry, the campaign aims to highlight the collective spirit of the industry. The goal is to encourage professionals to unite and contribute to shaping the future of the industry collectively.
The Abby Awards The Ad Club explains stands out as the sole creative award show in India administered by the industry and endorsed by one of the best in the world, The One Show. The Ad Club added that laurels achieved at the Abby Awards powered by One Show 2024 hold weight, with winning works also triumphing at global platforms such as Cannes Lions, The One Show, and D&AD.
Ajay Kakar, Chairperson, Awards Governing Council, Abby Awards powered by One Show 2024 and Managing Committee Member, The Advertising Club, said, “At The Advertising Club, we are committed to bringing forward and honoring the masterpieces and the masterminds. The Abby Awards powered by One Show 2024 serve as a testament to the extraordinary work that our industry creates and its potential to shape the future. With this campaign, we invite the industry to come forward, submit their best work, and together elevate the collective creativity to unparalleled global heights.”
Alok Lall, Executive Director, McCann Worldgroup India, further added, “We believe in celebrating not just the present achievements but also the future that we are collectively building for our industry. The ABBY Awards powered by One Show 2024 serve as a beacon for the creativity that defines our industry’s trajectory.”
The Advertising Club invites all industry stakeholders to actively participate in this celebration of creativity, innovation, and the pursuit of excellence. Scheduled to take place from 29-31 May 2024 during Goafest at Grand Hyatt, Bambolim in Goa, the Abby Awards powered by One Show 2024 will represent the South Asia region that includes India, Sri Lanka, Nepal, Bangladesh, and Pakistan and has been doing so since 2004.
