Mumbai: British-born international ethical beauty brand The Body Shop has announced a first-of-its-kind collaboration with cult-favorite Ayurvedistry brand indē wild, timed perfectly with India’s ongoing wedding season. The partnership marks a unique moment in the beauty category, introducing bespoke Wedding Premium Gifting that blends global ethical beauty with modern Indian rituals.
Rooted in shared values of authenticity, sustainability, and conscious beauty, the collaboration brings together The Body Shop’s long-standing heritage of ethical sourcing and Community Fair Trade with indē wild’s contemporary take on Ayurvedic rituals. Together, the brands have curated four thoughtfully designed gift boxes that celebrate meaningful self-care and elevated gifting.
Each gift box features The Body Shop’s iconic favourites paired with indē wild’s most-loved essentials, offering curated bridal, guest, and self-care beauty kits. Designed for brides, bridesmaids, and loved ones, the boxes are positioned as premium gifting options that exude warmth, intention, and celebration—reflecting the evolving sensibilities of modern Indian weddings.
In a country where weddings are deeply rooted in community, tradition, and beauty in every detail, gifting has become an emotional expression of love and gratitude. This collaboration honours that sentiment through elevated rituals that feel deeply Indian, consciously crafted, and globally resonant.
Commenting on the collaboration, Rahul Shanker, Group CEO, Quest Retail and House of Beauty, said, “The Body Shop’s collaboration with indē wild is a strategic milestone, marking our entry into Premium Wedding Gifting. indē wild is a brand catering to the younger demographics, and this partnership will help both the brands synergize to come together. We are blending two distinct legacies, our ethical, Community Fair Trade commitment with indē wild’s modern Ayurvedistry to offer a unique Gifting experience. These boxes are more than products; they are mindful, premium care packages that perfectly meet the evolving desire of modern Indian consumers for intention and elegance in their celebrations.”
Sharing her perspective, Diipa Buller-Khosla, Founder of indē wild, said, “Weddings in India have always been beautifully rooted in ritual, and today’s generation is evolving what those rituals look like. Celebrations are more personal, more intentional, and gifting is becoming a meaningful expression of that change. At indē wild, we’re building beauty that reflects this shift, honoring the people who show up for us with self-care at the center of every moment. Partnering with a global icon like The Body Shop allows us to celebrate this evolution in a way that feels both proudly Indian and consciously modern.”
Priced from ₹1,495, the bespoke wedding gift boxes will be available across The Body Shop’s retail stores and online platforms. The collaboration represents a seamless fusion of global and local, ethical and modern, redefining wedding gifting for India’s mindful, next-generation consumers.
