• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Monday, June 27, 2022
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Exclusive

The children used Youva products to design a ‘Get Well Soon India’ card – wishing the country speedy recovery from the pandemic: Abhijit Sanyal, Navneet

by Kalpana Ravi
August 20, 2021
in Exclusive, Featured
3 min read
The children used Youva products to design a ‘Get Well Soon India’ card – wishing the country speedy recovery from the pandemic: Abhijit Sanyal, Navneet
Share Share ShareShare

Youva recently launched their new campaign which is called “Get Well Soon India” where kids are seen creating a ‘Get Well Soon’ card for the country. This campaign brings out the innovativeness in children and at the same time spreads a positive social message targeted at generating health awareness. The campaign went live on all the social media platforms of Youva.

Abhijit Sanyal, Chief Strategy Officer, Stationery Division, Youva from the legacy brand of Navneetspeaks to MediaNews4U on the campaign and much more…

The campaign ‘ Get well soon India’ made you come out with this campaign now?

Essentially- topicality and being the hot current topic. We have developed this campaign as an innovative way of communicating few key pandemic-related messages in a highly likable manner – through children. The idea was not to be preachy at all. And it resonates with Youva’s credo of Think-Create. Youva believes that there is a ‘creator’ in all of us – and this campaign is an exposition of how children can create an innovative way of highlighting key and pertinent social messages. The children use Youva products to design a ‘Get Well Soon India’ card – wishing the country a speedy recovery from the pandemic. The beauty and innocence expressed through their efforts – reverberates with the ‘honest approach’ of Youva – as epitomized in its products and communication.

What will be the brand’s marketing initiatives in the new normal?

The marketing thrust is on social media – with the emphasis being on credible and relatable communication – that helps build a connection with the brand. And, of course, continue to be relevant for the consumers – by associating with subjects of great interest – hence, the “Get Well Soon India” campaign from Youva. Given the huge upsurge in social media consumption in the last 15 months – the objective of Navneet Stationery is to be visible and relevant on different platforms while communicating brand stories. Also, tutorial-based learning has become the New Normal, and the recently launched Youva Originals Series teaches drawing and sketching tricks to children through artists & art teachers.

How will this campaign be marketed as this message is the need of the hour as we step into the new normal?

Specific to the “Get Well Soon India” campaign from Youva – we will be present on popular and relevant platforms for our Target Groups, like Facebook, Instagram, and YouTube. We are getting good viewer engagement on all platforms.

Today as schools are still shut and children are the most affected, what will be the initiative by the brand to get children out of this gloom?

Offering an innovative, exciting, and value-added range of new products that bring a cheer to all children- highlighting the special features while ensuring the appropriate brand connect; and through feel-good campaigns that relate emotionally and in a relevant & topical manner with them.

Way forward for the brand?

This is a bit of a wait & watch scenario, as we are all aware. Thrust will continue to be on social media as long as partial lock-down and other restrictions continue. This will be coupled with controlled on-ground visibility, which will keep increasing as consumer traffic into retail displays signs of revival. Once we reach a semblance of normality – with educational institutions reopening for all classes, we could be evaluating recommencement of communication on mass media too.

Tags: Abhijit Sanyal NavneetNavneet

Related Posts

SGA Growth Advisors wins PR and Social Media Mandate for RENÉE Cosmetics
Advertising

SGA Growth Advisors wins PR and Social Media Mandate for RENÉE Cosmetics

by Editorial
June 27, 2022
0

SGA Growth Advisors (SGA), one of the leading advisory consultancy businesses has won the PR and social media mandate for...

Read more
Viacom18 Sports onboards Pushpendra Singh as Chief Product Officer
Featured

Viacom18 Sports onboards Pushpendra Singh as Chief Product Officer

by Editorial
June 27, 2022
0

Pushpendra Singh has been appointed as Chief Product Officer at Viacom18 Sports. Previously he Co-founded Fandawm, a short video production...

Read more
Suzhal – The Vortex, Exquisite and Inquisitive

Suzhal – The Vortex, Exquisite and Inquisitive

June 25, 2022
Cannes Lions Day 4: A Hat-Trick for Dentsu Creative with one more Grand Prix; With 19 more Lions India’s metal tally stands at 39

Cannes Lions Day 4: A Hat-Trick for Dentsu Creative with one more Grand Prix; With 19 more Lions India’s metal tally stands at 39

June 24, 2022
Cannes Lions honours AB InBev with Creative Marketer of the Year

Cannes Lions 2022: DDB Mudra, Enormous Brands, FCB India, Leo Burnett, VMLY&R among shortlists on Day 4

June 23, 2022
Cannes Lions Day 4: A Hat-Trick for Dentsu Creative with one more Grand Prix; With 19 more Lions India’s metal tally stands at 39

Cannes Lions Day 3: Dentsu Creative bags second Grand Prix; With 10 more Lions, India’s metal tally stands at 20

June 23, 2022
Cannes Lions 2022: DDB Mudra, Dentsu, Ogilvy, FCB India, VMLY&R, McCann India among shortlists on Day 2

Cannes Lions 2022: Ogilvy, FCB India, McCann, BBDO India, Mindshare, Dentsu, VMLY&R among shortlists on Day 3

June 22, 2022
Cannes Lions honours AB InBev with Creative Marketer of the Year

Cannes Lions Day 2: Dentsu Creative India shines with a Gold, India’s metal tally stands at 10

June 22, 2022

Subscribe to Newsletters

Trending

Suzhal – The Vortex, Exquisite and Inquisitive
Exclusive

Suzhal – The Vortex, Exquisite and Inquisitive

by Anup Chandrasekharan
June 25, 2022
0

I usually don't have the patience to binge-watch a series, but Suzhal: The Vortex, the new series from Amazon Prime,...

Maddys 2022: RK Swamy BBDO is Creative Agency of the Year; Wavemaker Chennai takes Media AoY title

Maddys 2022: RK Swamy BBDO is Creative Agency of the Year; Wavemaker takes Media AoY title

June 27, 2022
Zee cinema brings the WTPs of The Kashmir File’ and Attack: Part 1 on June 25 & 26

Zee cinema brings the WTPs of The Kashmir Files and Attack: Part 1 on June 25 & 26

June 23, 2022
Dangal TV to launch new fantasy show ‘Ishq ki dastan- Naagmani’

Dangal TV to launch new fantasy show ‘Ishq ki dastan- Naagmani’

May 31, 2022
Brands bring out their creative side on #SocialMediaDay 2020

Brands bring out their creative side on #SocialMediaDay 2020

July 1, 2020

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2022 JNews - Premium WordPress news & magazine theme by Jegtheme.