Mumbai: The first round of shortlisted entries for this year’s D&AD Awards have been announced across select categories, ahead of the winners being revealed at the ceremony on Wednesday 22 May. Final shortlist entries to be announced on 21 May.
There were a total of 12,387 entries made up of over 30,000 individual pieces of work, the highest number of entries since 2007. 300+ international judges gathered in London to make up 43 juries across award categories including Design, Advertising, Craft, Engagement and Experience, Health, Luxury, Entertainment and Impact.
Entries were from 78 countries, the highest number on record in a decade. 6% of entries from the Middle East and India, 21% from Europe (excluding UK and Ireland), 31% from US and Canada, 3% from South East Asia, 18% from UK and Ireland 5% from Oceania, 5% from Latin America, 4% from China, 5% from Japan and Singapore, 2% from Africa.
All 937 shortlisted entries to date are showcased on the D&AD website (live from 1pm BST) The full shortlist will be announced on 21 May.
The 62nd annual D&AD Awards will take place on Wednesday 22 May 2024 in London. The first shortlist came from the following categories: Art Direction, Book Design, Branding, Casting, Commerce, Digital & Social, Digital Design, Direct, Editing, Entertainment, Experiential, Film, Graphic Design, Media, Music Videos, Packaging Design, Photography, PR, Production Design, Radio & Audio, Visual Effects, Writing for Design.
Reflecting on the volume of submissions received this year, D&AD President 2024 Jack Renwick commented, “In a climate where projects and resources are increasingly under pressure, creativity remains unstoppable. Looking across the shortlist, creatives are showing that they can think their way around these restrictions and continue to create brilliant, impactful work.”
Globally respected and famously hard to win, the D&AD Awards celebrate creative excellence, believing creativity is critical to commercial, economic, social and cultural success.
The non-profit organisation explains that it goes to great lengths to ensure a rigorous judging process, focused on integrity, with industry leaders selecting only the most exceptional creative work. Their focus on creativity, originality, and effectiveness ensures that winning entries represent the pinnacle of excellence in advertising and design.
The Awards incorporates more than 43 categories judged by 300+ of the world’s leading creatives from over 60 countries (54% female-identifying), recognising work that will inspire both seasoned and emerging talent. As a charity, awards entries enable D&AD to fund educational programs such as D&AD Shift, a free, industry-led night school for self-taught creatives from under-represented backgrounds, currently running in London, New York, Berlin, São Paulo and Sydney, with more locations to be announced.
New categories such as Luxury, Pharma, Sustained Impact, Health and Wellbeing reflect the evolving landscape of the creative industries, acknowledging the increasing importance of these sectors in Marketing and Design. It allows the international awards to stay current and inclusive, recognising excellence in these specialised areas and providing a platform for innovative work that addresses unique challenges.
The total number of entries shortlisted in each category announced so far are:
Art Direction (33)
Book Design (20)
Branding (68)
Casting (31)
Commerce (35)
Digital & Social (84)
Digital Design (26)
Direct (79)
Editing (16)
Entertainment (45)
Experiential (47)
Film (56)
Graphic Design (109)
Media (45)
Music Videos (42)
Packaging Design (41)
Photography (16)
PR (52)
Production Design (14)
Radio & Audio (29)
Visual Effects (25)
Writing for Design (24)
