Mumbai: The Good Edge has secured the public relations and communications mandate for Westlife Foodworld Limited, the company that owns and operates McDonald’s restaurants across West and South India.
Under the mandate, The Good Edge will lead corporate communications, media relations, public affairs, corporate reputation management, and crisis communications for Westlife Foodworld, the McDonald’s brand in the region, and Ronald McDonald House India. The partnership aims to sharpen brand narratives while strengthening leadership across conversations around innovation, sustainability, consumer engagement, and brand initiatives within India’s evolving quick service restaurant (QSR) landscape.
Westlife Foodworld Limited currently operates over 450 McDonald’s restaurants across multiple states and continues to expand its footprint in India’s fast-growing QSR sector.
The development marks a significant milestone for The Good Edge, which has built a strong reputation over the past decade as a strategic communications partner, particularly in the BFSI sector. The agency is known for combining corporate communications expertise with brand storytelling and advisory services to support business growth and reputation management.
With this win, The Good Edge further expands its portfolio of marquee brands and large-scale consumer mandates, reinforcing its position as an integrated communications partner for organisations operating at scale.
The agency currently works with clients across sectors including BFSI, real estate, infrastructure, enterprise technology, art and culture institutions, NGOs, renewable energy, start-ups, and other strategic initiatives.
