Chennai: The Hindu Group won two golds and two silvers at WAN IFRA’s South Asian Digital Media Awards, South Asia’s prestigious competition recognising outstanding work done by news publishers in digital media.
The Hindu #KeepTheHabit campaign won a gold and silver in Best Native Advertising/Branded Content Campaign and Best in Audience Engagement, respectively. Sportstar’s website (sportstar.thehindu.com) won a gold in Best in Lifestyle, Sports, Entertainment Website or Mobile Services and The Hindu’s website (thehindu.com) won a silver in Best Paid Content Strategy (incl. pay wall, membership or crowdfunding models). Among other winners are BBC News, Malayalam Manorama, Mathrubhumi, ABP, NDTV Convergence, TV18, The Quint and others.
Commenting on the recognition, L V Navaneeth, Chief Executive Officer, The Hindu Group, said, “The endorsement of our efforts by an eminent jury is very encouraging. This is a result of our focus on a reader-centric approach across all our products including digital and our commitment to the communities we serve. This recognition from WAN IFRA’s eminent jury is heartening and we are grateful for the awards in the four categories.”
The awards recognise news publishers who have adopted digital media and mobile strategies as part of their total product offering to meet the major challenges in how people consume news and information today. “When it comes to success in digital news publishing, innovation, on top of quality content, is the key. This was what was reflected in the winning entries of the 5th annual South Asian Digital Media Awards 2020 presented by WAN-IFRA,” said Magdoom Mohamed, Managing Director, WAN-IFRA South Asia.
The World Association of News Publishers or WAN-IFRA, is the global organisation of the world’s press. It has a global network of 3,000 news publishing companies and technology entrepreneurs, and 60-member publisher associations representing 18,000 publications in 120 countries.
South Asian Digital Media Awards are presented in ten different categories including Best Website, Audience Engagement, Native Advertising/Branded Content, Paid Content Strategy, News Literacy and COVID-19 Projects, among others. Twenty judges from across the globe evaluated the entries and chose the winners.