The Marcom Avenue (TMA), an integrated marketing agency, announced the launch of its own production house, The Woah Films.
According to TMA, the production house will provide services encompassing Brand Films, DVCs, Script Writing, Video Production, 2D and 3D Animation, Concept Photoshoots, Product Photoshoot, Artist Management, VFX & Post, and CGI & Animation.
The Woah Films aims to collaborate with talented artists, filmmakers, and creators to produce captivating and groundbreaking content.
“We are incredibly excited to introduce The Woah Films to the world,” said, Sagar Virmani, Group Account Head, The Marcom Avenue.
“Our new venture will cater to the paradigm shift in advertising, moving away from standard TV commercials (TVCs) towards short videos keeping the art of storytelling still intact. The virality factor of the content relies on a compelling storyline that addresses pain points and touches hearts. In the information age, people are bombarded with information, resulting in a significantly reduced attention span. If your content fails to capture attention within 3-4 seconds, it is likely to be scrolled away. We recognize the importance of integrating technology into the realm of video production, and with AI in the picture, the game has completely changed. Our team comprises exceptional individuals equipped with state-of-the-art resources and modern studios, enabling us to bring each story to life,” he added.
An official statement from The Marcom Avenue read, “At The Woah Films, artistic expression and innovation are at the core of everything they do. The production house aims to foster a collaborative environment that encourages creativity, experimentation, and the exploration of new storytelling techniques. By embracing emerging technologies and industry trends, Woah Production is determined to push the boundaries of visual storytelling and redefine entertainment experiences.”