Biiggbang Amusement, a one of its kind OTT platform dedicated to exhibiting global short original movies along with the largest pool from renowned film festivals along with short length movies from award-winning directors. The new generation video streaming app is seamlessly designed for a par excellent UI/UX experience.
In an exclusive chat Sudip Mukherjee, Co-Founder, Biiggbang Amusement spoke to us on the launch of the platform and way forward.
There is a plethora of OTT platforms now, why did you plan to bring ‘Biiggbang Amusement’ now?
We have a very different vision for Biiggbang Amusement. We understand that there is a great deal of clutter with a number of OTT giants being in the play. However, there is a huge overlap with the services, and similar models with offerings being almost the same. Owing to the pandemic, there has been an uptick in the consumption graph of the audience around the globe who has become more receptive to newer formats and is now open to distinct content genres. This is what made us think that is the best time to introduce something different, unprecedented, user friendly and something that fills the gaps in the current scenario of the OTT space. This makes us stand ahead of the cluttered space as Biiggbang is in the process of creating its own.
This pandemic has seen a huge surge in streaming platforms, your thoughts?
We have certainly seen an uptick in the subscription and viewership in the OTT space, which is a perceptible transition in the world of digital entertainment. This led us to choose this time to come up with a concept like Biiggbang Amusement, an OTT space with a user-centric approach and a qualitative experience. We launch the platform with a vision of filling the existing gap in the digital entertainment space.
This platform is for short video format and international content; how will you be curating the content?
Our vision is to create the largest content library with an array of choices for audiences with genres that scale across categories like science fiction, thrillers, comedy, drama, romance, and assorted choices suitable for teenagers, kids and family viewing. We will also have award-winning international titles and original content that will help the audience with a colossal tray of entertainment options available across 18 languages. We want BBAP to host a deep and rich library of original titles. We also aim to release one new original film every day, throughout the year so that our audience will never run out a fresh and exciting shows or film to binge on.
You talk of UI/UX experience can you elaborate on this in lay man’s terms?
The platform will allow its users to have a qualitative experience with easy navigation, and simple user interface. Also, this is the first time that a platform is coming up with a ‘Duration-wise Filter Intelligent Search’ backed by Artificial Intelligence, which will further help the users save time by aiding a time-sensitive filtered search to find the most entertaining movie or series in accordance to their convenience. We also have a vision to will build the largest content library worldwide across 10 Indian and 8 international languages. This will enable the users to have colossal options within the platform.
What will be the TG you will be targeting?
We are looking at an audience with an age group of 13– 19 years and 20-40 years. The demographics being young teenagers, young working class, homemakers, and viewers with lesser time at disposal for entertainment.
Will it be a SVOD or AVOD platform?
Biiggbang Amusement would work on an AVOD model with the primary revenue stream being Advertisement & Brand Integration. Our vision is to create the largest subscription base with an initial subscription fee being only Re. 1/- per month, where our audiences will be able to watch fresh and exciting content on a day on day basis.
What will be your Marketing Strategy to launch this platform?
With digital and social media marketing being the latest trends owing to the pandemic, the audience has turned to online platforms for everything, right from entertainment to education. As people are spending a great deal of their time in front of their screens, the online platforms happen to have a great impact on consumer behaviour and this is why are focus primarily is on digitally and socially driven marketing promotions. After we successfully establish an online presence with a sizeable follower base, we have plans for several tie ups, brand collaborations, ATL, and BTL activities.