Thursday, March 23, 2023
MediaNews4U
  • Exclusive
  • #InHerOwnWay
  • #OneChangeForHer
  • Advertising
  • Media
    • Television
    • Radio
    • OTT
    • Cable & DTH
    • Print
    • Digital
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers
No Result
View All Result
MediaNews4U
  • Exclusive
  • #InHerOwnWay
  • #OneChangeForHer
  • Advertising
  • Media
    • Television
    • Radio
    • OTT
    • Cable & DTH
    • Print
    • Digital
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

The Q unveils its genre led programming strategy with the launch of 5 new shows

by MN4U Bureau
April 14, 2022
in Featured, Television
Reading Time: 2 mins read
A A
The Q India announces exciting content line-up this summer
Share Share ShareShare

Mumbai: The Q announced a refreshing new entertainment format with the introduction of a category-first genre defining time-band programming strategy during its prime time. As a part of this new strategy, The Q will programme to offer similar content and shows as per a pre-defined time band thus delivering a holistic genre-led content consumption experience.

Keeping in tune with this refreshing strategy that packages content basis similar experiences, The Q announces the launch of 5 new shows – Pagalpanti, Badhiya Hai!, and  Dhakkad Kudis, led by digital creators along with 2 shows showcasing real-life celebrity couples, Dil Se Connection #ShoIka Ke Saath and Dil Se Connection #SambhAvi Ke Saath. While Pagalpanti is a sketch comedy with popular creators like Elvish Yadav, and Awanish Singh that targets young adults, Badhiya Hai! is a family-oriented sketch comedy show with creators like BakLol amongst others. With an objective of introducing diversity across its sketch comedies, Dhakkad Kudis is an all-women creators’ led show with Sanjhalika Shokeen, Sushma Chhikara and Charu Dixit.

Premiering on April 18, 2022, at 7 pm, Dil Se Connection #SambhAvi Ke Saath will showcase celebrity couple Sambhavna Seth and Avinash Dwivedi’s sweet and sour chemistry. Dil Se Connection #ShoIka Ke Saath also premieres on April 18 at 7:30 pm and it provides viewers a window into the lives of celebrity couple Dipika Kakkar and Shoaib Ibrahim and the little joys that together build up to the sweet loving and special bond they share.

Simran Hoon
Simran Hoon

Speaking on The Q’s revamped avatar, Simran Hoon, Chief Executive Officer, QYOU Media India said, “We have successfully broken the clutter with content that is different, relatable and entertaining over the last year. Our audiences and advertisers have appreciated our unique storytelling approach, and have validated our digital to TV proposition. With this new avatar, we are stepping up our commitment for our viewers by making available content that is rich, vibrant and relevant. The Q’s new programming strategy is a reflection of our identity as a network. It consolidates content by the experience it offers and brings to the forefront a new manner of consuming television.”

Ashutosh Barve
Ashutosh Barve

Ashutosh Barve, Programming Head, The Q and Q Marathi, further added, “Our new content line up takes our positioning of Zara Hatke to the next level. Our two celebrity couples from our two Dil Se connection series are not just most loved TV stars but also extremely successful and popular digital creators. True to our DNA of celebrating creators, for the first time on TV, we are offering our audience a VIP all access pass to experience the ‘Real Life’ drama behind these ‘Reel Life’ celebrities. We have created a unique time band strategy that showcases our most popular digital creators with genre led slots across Family inclusive, Female skewed and Male skewed content with  Badhiya Hai!, Dhaakad Kudis and Paagalpanti slots respectively. We look forward to deepening our bond with booming young Bharat by continuing to showcase the best of relevant and entertaining content.”

The Q’s latest integrated marketing campaign will target viewers across the Hindi speaking market and will position The Q in its bold new avatar. The campaign will extend across outside network TV promotion, print, outdoor advertising as well as activations in key markets. The Q will also leverage its owned media platforms across linear TV to further its messaging and strengthen its proposition of delivering original and entertaining content via its new experienced based content segment strategy.

Continue Reading
Tags: Ashutosh BarveBadhiya HaiDhakkad KudisDil Se ConnectionPagalpantiSimran HoonThe Q

RECENT POSTS

Effectiveness of marketing activities top driver for MarTech usage: Report

Effectiveness of marketing activities top driver for MarTech usage: Report
by MN4U Bureau
March 23, 2023
0

India lags behind global averages in the percentage of marketing budgets spent on MarTech, as per the 'Mirum India MarTech...

Read more

Sulekha.com forays into Hyperlocal Marketing Services with ‘ProManage’

Sulekha.com forays into Hyperlocal Marketing Services with 'ProManage'
by MN4U Bureau
March 23, 2023
0

Sulekha.com, a tech-AI platform for expert services has announced its foray into Hyperlocal Marketing Services with the launch of ProManage....

Read more

LATEST NEWS

Sulekha.com forays into Hyperlocal Marketing Services with 'ProManage'

Sulekha.com forays into Hyperlocal Marketing Services with ‘ProManage’

March 23, 2023
Colors Bangla presents WTP of Kaberi Antardhan on 26th March

Colors Bangla presents WTP of Kaberi Antardhan on 26th March

March 23, 2023

ANALYSIS

Effectiveness of marketing activities top driver for MarTech usage: Report
Analysis

Effectiveness of marketing activities top driver for MarTech usage: Report

by MN4U Bureau
March 23, 2023
0

India lags behind global averages in the percentage of marketing budgets spent on MarTech, as per the 'Mirum India MarTech...

PEOPLE

Mars Wrigley promotes Kalpesh Parmar as General Manager Asia
Featured

Mars Wrigley promotes Kalpesh Parmar as General Manager Asia

by MN4U Bureau
March 23, 2023
0

Mars Wrigley India has announced the promotion of Kalpesh Parmar as General Manager of Mars Wrigley Asia and the appointment of Tamer...

Bharati Sudhir joins Inspira Enterprise as CMO

Bharati Sudhir joins Inspira Enterprise as CMO

March 23, 2023

MARKETING

Sulekha.com forays into Hyperlocal Marketing Services with 'ProManage'
Featured

Sulekha.com forays into Hyperlocal Marketing Services with ‘ProManage’

by MN4U Bureau
March 23, 2023
0

Sulekha.com, a tech-AI platform for expert services has announced its foray into Hyperlocal Marketing Services with the launch of ProManage....

Subscribe to Newsletters

ADVERTISING

Mindshare, Wavemaker, Maitri and Pink Lemonade win big at Big Bang Awards
Advertising

Mindshare, Wavemaker, Maitri and Pink Lemonade win big at Big Bang Awards

by MN4U Bureau
March 23, 2023
0

Mindshare India, Wavemaker India, Maitri Advertising Works, Pink Lemonade and Mondelez India won top honors in their respective fields at...

Art-E appoints Vibhor Gulati to head operations in Mumbai

Art-E appoints Vibhor Gulati to head operations in Mumbai

March 22, 2023
WARC Rankings 2023: Wavemaker Mumbai top media agency for effectiveness

WARC Rankings 2023: Wavemaker Mumbai top media agency for effectiveness

March 22, 2023

PRINT

Mathrubhumi to bid farewell to its year-long centenary celebrations
Featured

Mathrubhumi to bid farewell to its centenary celebrations

by MN4U Bureau
March 17, 2023
0

Mathrubhumi announced that the closing ceremony of its centenary celebrations will be conducted on 18th March at the CIAL Convention...

The Hindu Lit For Life makes an on-ground comeback after a 3-year hiatus

The Hindu Lit For Life makes an on-ground comeback after a 3-year hiatus

February 15, 2023
Manorama Online@25: A Celebration of Digital Diversity

Manorama Online celebrates 25 years of operations with expanded digital presence

February 8, 2023

THINK THROUGH

Think Through: IPL 2023 on Digital – Innovations that will change sports viewing forever
Exclusive

Think Through: IPL 2023 on Digital – Innovations that will change sports viewing forever

by Smitha Sapaliga
March 10, 2023
0

IPL 2023 promises to be a one-of-a-kind experience this year for its fan base in India and across the globe....

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
[email protected]

© 2019 medianews4u.com

No Result
View All Result
  • Exclusive
  • #InHerOwnWay
  • #OneChangeForHer
  • Advertising
  • Media
    • Television
    • Radio
    • OTT
    • Cable & DTH
    • Print
    • Digital
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers

Medianews4u.com © 2019 - 2023 All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist