MultiTV offers virtual events, live streaming, OTT video tech platform and complete video tech stack for all business video needs. They are one of the leading innovators and providers of OTT platforms and virtual event solutions worldwide. MultiTV caters to various media companies, telecom companies, provides video tech to OTT platforms like SonyLIV, Zee5, amongst others, hosted the Indian Film Festival this year on its video tech platform amongst major other events, hosts the annual general meeting of Reliance Jio and more.
In conversation with Medianews4u, Vikash Samota, Founder- MultiTV, spoke about the concept behind MultiTV, their target audience, factors that differentiate them, and more.
What exactly does Multi TV do? Can you elaborate on the services provided by Multi TV?
We’re building the future of video technology. MultiTV is a diversified company focused on empowering various businesses with a full-stack video-tech platform to deliver any video needs. We have designed our growing platform stack to bring intelligent video-based communication and engagement solutions that simplify complexity while achieving a high-quality video experience for customers across industries.
MultiTV is among the fastest-growing video platform players with a presence around the globe. Our technology stack comprises virtual events, live streaming, OTT video tech platform, intelligent live ad tracking over OTT, video commerce, etc.
MultiTV empowers all kinds of businesses with its full-stack video-tech platform to impactfully deliver any video need.
What are the factors that differentiate Multi TV from other players who offer Video Platform-as-a-Service (PaaS)?
We empower businesses across industries with a full-stack video-tech platform to meet their ever-growing video demand. Ours is an Indian success story, and we proudly boast of being one of the only few players who own full-stack IP in the video tech space.
We bring enterprises our next-generation video-tech platform that simplifies complexity and delivers up to 2X higher-quality video experiences for our audiences. Our platform serves video streaming to more than 20 million consumers daily.
What are the challenges you face while pitching the platform to another business? Are these the same across countries? Or something specific to India?
Educating customers about the power of video tech as a platform is among one of the biggest challenges that we need to address today. We believe we are the pioneers of video tech solutions in India. All new-age media companies have suddenly woken up and are looking to pivot their business model from conventional TV broadcasting to OTT. The same holds for telecom operators wanting to offer video streaming as a service to its consumer.
Can you throw some light on your target audience and the strategies followed by Multi TV to reach the TG?
We are a vertically aligned video tech platform catering to any organisation that uses video-based solutions for medium-to-large scale engagement or interaction. We deploy a combination of old-school and new-age digital mediums to keep our customers engaged.
According to Gartner forecasts, The PaaS market is expected to grow 26.6 per cent in 2021. What would be the factors that will catalyst this growth?
The global PaaS market is projected to rise from USD 56.2 billion in 2020 to USD 164.3 billion in 2026, with a Compound Annual Growth Rate (CAGR) of 19.6 per cent (as per KPMG). There is a growing need to reduce time-to-market, cost of application creation, and a greater focus on streamlining application management, which is expected to drive market growth. On the other hand, cloud washing is stifling PaaS development, and security issues associated with public cloud adoption are expected to affect market expansion.
What, according to you, will be the top PaaS trends that will disrupt the industry?
The pandemic has had a positive impact on the PaaS market. The reason for this positive impact on the market is a rise in the demand for cloud-based business continuity tools and services, high dependency on virtual interaction/public cloud services to meet their near-term business goals, and increased spending on cloud services by all major industries due to COVID-19.
The future of streaming is around focused attention and retaining attention. As of 2020, more people from around the world were streaming video content into their homes than ever before. About 77 percent of all global Internet traffic is devoted to streaming video, and 85 percent of US Internet users stream online video. The rise in video streaming has been driven by improving Internet connection speeds, increasing content options, and COVID-19.
Who do you consider to be your competitors, and how do you tackle the competition?
In an apple to apple comparison per se, we are by far the leader. We empower businesses across industries with a full-stack video-tech platform to meet their ever-growing video demands. Our product offerings are vertically aligned compared to other organisations. We offer an end-to-end full-stack video platform versus other organisations offering standalone solutions to address customer needs from doing virtual events, providing content encoding and transcoding services, managing content streaming, etc.