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Home Brand Stories

The Script Room delivers PaperBoat’s summer campaign with children

by Editorial
March 17, 2022
in Brand Stories, Featured
1 min read
The Script Room delivers PaperBoat’s summer campaign with children
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Mumbai:- The Script Room, India’s fast growing advertising outfit which is modelled as writer’s room had recently announced their account win, PaperBoat and now  they have rolled out their first campaign with the brand for summer.

In a heart-warming setting, children are seen working up a cosplay of a lemonade stand  where they are serving various flavours of PaperBoat Swing to their mother. A whole range  of flavours and variants of the products – juicier and tastier are showcased through the film.

Rajesh Ramaswamy
Rajesh Ramaswamy

Speaking about the campaign, Ramsam (Rajesh Ramaswamy), Co-Founder, The Script Room and the director of the film said, “This is a new variant of Paper Boat. And we felt  that it would be best to now just introduce ourselves and our offering to the world. The task  was to continue to keep the innocence and simplicity that the brand is known for. And still  infuse it with some newness. We’re delighted with the outcome. It’s always been a great  pleasure to work on Paper Boat”. 

Ayyappan Raj
Ayyappan Raj

Adding to Ramsam, Ayyappan Raj, Co-Founder, The Script Room said, “Once in a while in  life, and business, you need some sort of an affirmation. For me, Neeraj choosing to work  with us was exactly that. Paper Boat ad from The Script Room means a lot to us. The new  Swing film is a lovely starting point and first of many good things to come”.  

The campaign will be seen on television and digitally as well.

Tags: Ayyappan RajPaperboatRajesh RamaswamyThe Script Room

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