The Year of Digital Brand Building
Ankur Pujari – Co Founder & Growth Lead, Hyper Connect
Purchasing habits and marketing trends always go hand-in-hand. The year 2021 was the year that drastically changed both the dynamics. The pre-pandemic era witnessed a lot of debate over how far or near is the end-to-end digital transformation. Nevertheless, the pandemic dice rolled in and drove everyone to adopt digital transformation.
If the past year was the year of learning, 2022 is the year of implementation and anticipating growth momentum. Every business leader is vouching to bounce back to a significant retention rate and regain the lost ground of the sales. Another efficacious result of the pandemic was technological innovations.
Every business is going from offline to online and every marketer is gunge-ho with this shift. As it gave space to a better creative curve, engaging strategies, experimentative campaign building and reassessment of older strategies.
As Hyper Connet Asia plans and prepares for the coming year, the team’s main focus will be providing – effective digital brand building synergies, uplifting client’s digital presence, a company culture that will align with the new normal, onboarding fresh talents that will come up with creative solutions and optimistic targeted marketing.
Digital Brand Building Strategies –
Digital is increasingly becoming mainline and thus digital brand building is receiving paramount importance. Marketers need to go all out – from social media to SEO and email to influencers. As there are a lot of brands recently switching to online platforms the competition is grave thus we are focusing on creating a robust digital presence for our clients. Our ultimate goal is to foster healthy customer relationships leveraged upon well-crafted brand-building strategies.
Uplifting New Brand’s Digital Game –
Nowadays, a brand’s xxx% spending is on digital alone to create brand awareness as new brands are mushrooming and entering the e-commerce marketplace. In addition, they are going to digitize the other business processes. The website has become the new business card giving more prominence to SEO & social media marketing. We are making sure that Hyper Connect becomes an end-to-end digital partner for these promising new brands. Brands from industries like fashion & beauty, apparel, and EVs are especially inclining towards building a significant digital presence.
Building a Culture of Employee Recognition –
The whole world went gaga over the attrition rate and remote working model in 2021. All the business processes were haywire. In the coming year, we want to focus on employee recognition as well as retention. The lack-of interactivity deliberated a lot of initial miscommunication and disorganization. The online meeting did really flatten the team relationship. This year will be about virtual team building activities, putting a spotlight on good work and more accessibility of resources.
Fresh Talent Equal Creative Solutions –
The algorithms of social media platforms are way too dynamic to analyze the ultimate result of a campaign. The silver lining of this dark cloud is that fresh and young talent has learned to impress in a shorter duration and fewer words. We at Hyper Connect Asia plan to leverage these very skills and upskill our core team. Self-driven talent who are well-acquainted with the know-how of the constantly changing trends will definitely help us provide creative solutions.
Optimistic Marketing –
These days brands want to be omnipresent and focus on hard sales. However, time and again trends like moment marketing, human interest storytelling, and influencer collaborations have proven to be more beneficial for brand building. Our team is all about creating and sharing enjoyable experiences on behalf of our clients. Our aim is to help a brand image where their target audience associates them with a happy and optimistic moment.