New Delhi: Gurgaon-based independent agency Thinkstr has elevated Raghavendra as its National Creative Director. Prior to this Raghavendra was Executive Creative Director and he will move to Bengaluru to kickstart the agency’s expansion in South India.
Satbir Singh, Founder, Thinkstr, said, “Both these moves were overdue. Ravi has spearheaded the agency’s creativity from day one and it was only a matter of time before he officially ran it. We’ve won some interesting new businesses and created some very popular campaigns where he has been at the core. We tossed a coin between Mumbai and Bengaluru for our next office and Ravi called correctly. Our client base includes traditional biggies as well as new-age startups, which matches the Bengaluru client profile to a T. We invite briefs from brands with national presence or ambitions.”
Raghavendra said, “We have been thinking of expanding our footprint beyond Gurugram for a while. Bangalore is an exciting market. It’s not only a hotbed of new-age businesses, it’s also the hotbed of new-age thinking and home to many established marketing success stories. Speaking for myself, it’s also home for me. So it’s great to be back and assume added responsibilities from the home turf. I’m sure the Bangalore clients, who are as fine as the Bangalore weather, will be nice to us.”
Thinkstr works with Indian and MNC FMCG, durables, technology, banking, online gaming, personal grooming, and menstrual hygiene brands.