Mumbai: This Mother’s Day, P&G united India to thank mothers through its campaign #ThankYouMa. Irrespective of age, distance or circumstance, mothers continue to care about the smallest of things in the lives of their children. P&G’s latest campaign #ThankYouMa is an ode to this unconditional love and care of mothers everywhere. Through its campaign, P&G is also inviting everyone to thank their mothers by sharing stories, moments, and memories of their mother’s undying love and care.
Launched on Mother’s Day, the film is conceptualized by Leo Burnett India. Staying true to current times and challenges, the film features stories of real families from across the country, all the way from Ladakh to Raichur. It depicts true instances of mothers continuing to care about the little things in the lives of their children like laundry, shopping for essentials, ensuring their personal hygiene by reminding sons to shave and checking on their meals – all of this while taking care of the big things on the frontlines.
Sharat Verma, Chief Marketing Officer, P&G India said, “This Mother’s Day, we want to salute the unconditional love and care of mothers everywhere. Our mothers have always taken care of our smallest of things, no matter what age we are. Our latest campaign ‘#ThankYouMa’ features real-life stories of mothers who are taking care of the smallest of things for their children while taking care of the big ones. P&G has been a proud sponsor of mothers and this Mother’s Day we want to urge everyone to take a moment to thank their mothers for their undying love and care.”
Speaking about the campaign, Rajdeepak Das, Chief Creative Officer – Leo Burnett South Asia & Managing Director, Leo Burnett India said, “All moms are the real-life superheroes showing us how to maintain a balance between work, home, kids, and everything else. Even in difficult times like these, mothers are marching forward fighting on the frontlines doing big things to save the world while at the same time not forgetting to do the little things for their loved ones. And to those moms who are tirelessly marching on… how can we not say #ThankYouMa.”