Chennai: In a strategic move to connect with India’s rapidly growing base of young international travellers, Thomas Cook (India) Limited, a leading omnichannel foreign exchange services provider, has announced the appointment of Bollywood actor Kartik Aaryan as the brand ambassador for its Foreign Exchange business.
This initiative aims to amplify the reach of Thomas Cook’s Borderless Travel Card, a newly launched multi-currency prepaid card designed for seamless, secure, and smart travel. Kartik Aaryan, known for his charm, relatability, and deep resonance with millennial and Gen Z audiences, brings with him a youthful energy that aligns perfectly with the spirit of India’s new-age travellers.
Deepesh Varma, Executive Vice President – Foreign Exchange, Thomas Cook (India) Limited, commented on the announcement, “We are truly bullish on our prepaid card business and building on the success of our portfolio that includes Study Buddy (for students) and EnterpriseFX (for business travellers), we have just launched our multicurrency Borderless Travel Card for India’s rapidly growing leisure segment. Our data/research reflects significant opportunity from Young India and we are already witnessing an encouraging uptick in demand from the segment. We have hence strategically tied up with Kartik Aaryan, Bollywood’s young icon, as we believe he is the perfect fit to inspire and address this powerful young segment. We are very excited to launch a fun and engaging campaign with Kartik as the protagonist, to showcase the multiple benefits of our Borderless Travel Card and inspire strong growth from Young India.”
The campaign’s launch film, set around a casual conversation between two friends planning an international holiday, presents the relatable struggles of juggling multiple travel essentials. In contrast, Kartik highlights the ease and advantages of using the Borderless Travel Card—offering a unified solution to manage foreign exchange, access airport lounges, use international SIMs, and shop globally.
Kartik Aaryan expressed his excitement about the partnership, saying, “I am excited to work with Thomas Cook India – a brand that is synonymous with not just pioneering travel but also innovative and youthful agility, and the Borderless Travel Card represents this and more. As an avid traveller, I have also gone through some of the struggles of buying and using forex while holidaying abroad. This card is a game-changer for India’s travel-hungry youth and I personally endorse this card as a smart, seamless, secure and highly convenient solution for Indian travellers. The card offers unique benefits of multi-currency support, worldwide acceptance and exclusive travel benefits. The bright youth of India are surely going to opt for this multifunctional card on their next international trip.”
