Tic Tac, a confectionery brand of Ferrero India, has launched a digital campaign for the ongoing cricket season.
The campaign film plays on the fact that every Indian fan plays expert when it comes to cricket, and features Ranveer taking on one such ‘expert’.
Watch the film here:
https://www.instagram.com/p/CysKR6zPdMt/
Zoher Kapuswala, Marketing Head, Pills & Gums, Ferrero India, said, “Keeping the consumer’s love for good vibes at the heart of all its endeavours, Tic Tac has come out with yet another ‘youth-first’ digital campaign, spearheaded by the Youth Icon of the Country- Ranveer Singh! Keeping pace with the Gen Z & their affinity towards Sports and Bollywood, we leveraged the magical combination of the passion for cricket, and the playfulness & positive energy of Ranveer Singh.”
The #ChillKarVibeKar campaign will be leveraged on social media platforms, informed an official statement.
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