Mumbai: To make the special moments in its users’ lives more joyous, as part of #TikTokDiwali, TikTok collaborated with GoIbibo to offer exciting travel packages and launched Diwali-themed in-app stickers and features to enable users to create Diwali greetings. Over the Diwali weekend, TikTok set up an Augmented Reality(AR)-driven offline experience zone to give an opportunity to its users to create personalized and unique greetings with exclusive features
During the 10 day campaign from 19th-28th October, TikTok users created and shared 11.8 million videos using#TikTokDiwali which secured over 16.5 billion views on the app. To mark a historical milestone, TikTok users uploaded 3.3 million videos on the day of Diwali, alone.
As part of the celebrations, TikTok had launched Diwali-themed stickers to help users create unique, personalized greetings using #TikTokDiwali. Special effects and filters like ‘Fireworks’ were most popular among users to spread the festive cheer. The campaign was focused on encouraging the TikTok community to celebrate one of the biggest festivals with their loved ones in the most unique way and share those special moments to spread the festive vibe among the users.
The overall #TikTokDiwali campaign also saw over 1500 popular creators and over 50 celebrities such as Jacqueline Fernandez, Riteish and Genelia Deshmukh, Rannvijay Singha, Kapil Sharma amongst others share Diwali videos to wish TikTok users on the auspicious occasion. As part of the campaign, users with the most creative greetings were rewarded goCash+, domestic and international travel packages provided by GoIbibo. The collaboration witnessed participation from 15 million users and over 1.5 million users were awarded the goCash+ coupons.
(The AR driven experience zone at Ambience Mall, Vasant Kunj, New Delhi)
Additionally, TikTok offered its users a never-before chance to create innovative Diwali greetings by setting up an Augmented Reality (AR) driven experience zone at Ambience Mall, Vasant Kunj in New Delhi. The booth became immensely popular with users trying their hands on making unique and innovative greetings.
