Mumbai: Times Network, the broadcast arm of India’s largest media house Bennett Coleman & Co. Ltd. has announced launch of India’s first 24X7 property news channel, Property Now.
The announcement was made by M K Anand, MD & CEO, Times Network at the inaugural session of FICCI’s The Big 5 Construct India 2015 held in Mumbai.
“The Real Estate & Construction industry is a key contributor to the Indian economy today. Poised for an unprecedented growth boosted by the Government’s Smart city and housing-for-all projects, the sector commands investments from over 60 per cent of Indian Household Savings,” said M K Anand, MD & CEO, Times Network, while announcing the launch of Property Now.
“We felt the industry needs a cohesive and powerful platform, where all the stakeholders can exchange their views, communicate with each other, influence the policymakers for the up gradation of the sector and better the life of the common man.” added Anand.
The new channel will be a destination for content and information on the property market, offering viewers unbiased information that makes the home-buying process simpler and more efficient.
The channel will be a combination of news, debates, advice and analysis on real estate and allied aspects focusing not only on the buying decision but also on interior s and home improvement. President-News Times Network, Arnab Goswami will guide the new channel and lead the editorial team.
Distributed pan-India, the channel is targeted towards 1mn+ markets initially. In phases, it will reach the target markets currently being served by ET Now.
Property Now is expected to grow further because the subject is of interest to a larger set of audience as it will cater to investors, property buyers, builders and infrastructure industry et al.
