Mumbai: Times Network, India’s premium broadcast network won 10 prominent awards at the recently concluded 24th edition of Big Bang Awards 2019 for Creative Excellence. The network bagged the special award, ‘Client of the Year’ and 9 metals (2 gold; 4 silver and 3 Bronze) for its breakthrough marketing campaigns across its news brands.
Times Network’s campaign in line with TRAI’s new tariff regime that captured the distinct attributes of its strong bouquet of influential brands – M.A.N (Movies and News) Pack campaign was awarded with a silver in TV Channels – Radio category and the network also received a bronze for India For Kerala Fundraiser in TV Channels – Press category for its exemplary efforts that helped rebuild the lives affected in the 2018 Kerala floods. With 6 awards across the categories of TV Channels and News Programs, TIMES NOW winning streak included 2 gold (OOH) and 1 silver (digital) for 2019 Election Result day promotion campaign- ‘India ka Result’ for successfully building intrigue and anticipation among viewers around election results. TIMES NOW’s one of a kind voter welfare initiative, Swachh Neta won 1 silver and 2 bronze across the categories, press, digital and OOH respectively. MIRROR NOW’s witty and thought-provoking election campaign that reached out to first time voters, Get Inked – Dadi Vs Pota secured a silver in the TV channels – Digital category.
Big Bang Awards celebrates some of the finest creative work in advertising, across 12 categories spanning Print, TV, Radio and even new age Digital and Mobile platforms. The jury panel for this year had over 20 prominent Advertising professionals including Raj Nayak, Harish Bijoor, Sundar Madakshira, KV Sridhar and Ashok Lallla to judge the entries.
Award details below.
|Category||Sub-Category||Entry Title||Brand||Metal Won|
|TV Channels||Digital||Swachh Neta||TIMES NOW||Bronze|
|TV Channels||Digital||Get Inked – Dadi Vs Pota rap battle||MIRROR NOW||Silver|
|TV Channels||Out of Home||May 23 – India ka Result||TIMES NOW||Gold|
|TV Channels||Out of Home||Swachh Neta – Dabbawala activation||TIMES NOW||Bronze|
|TV Channels||Press||Swachh Neta||TIMES NOW||Silver|
|TV Channels||Press||India for Kerala – Fundraiser||TIMES NETWORK||Bronze|
|TV Channels||Radio||M.A.N pack||TIMES NETWORK||Silver|
|News Programs||Digital||May 23 – India ka Result||TIMES NOW||Silver|
|News Programs||Out of Home||May 23 – India ka Result||TIMES NOW||Gold|