Tips Music, an Indian music label, has renewed its content-sharing partnership with JioSaavn, a digital music streaming platform.
The extension of the collaboration, which takes Tips Music’s extensive catalogue to JioSaavn’s wide audience of music lovers, aims to strengthen its music association further and boost its musical reach around the world.
As part of the deal, Tips Music provides JioSaavn with a vast catalogue of over 30,000 tracks and 5,500 albums spanning 24 languages. It’s a collaborative effort to deepen engagement with Indian audiences as well as entertaining its music fan community.
The tie-up comes at a time when music in India is seeing a surge in popularity, with increase in internet penetration, smartphone usage and the rollout of 5G technology.
Talking about the partnership with the digital music-streaming platform, Kumar Taurani, Managing Director – Tips Industries Ltd. (Music), said, “We are delighted to partner with JioSaavn. This collaboration has allowed us to connect with newer sets of fans and give them a taste of the diverse music that Tips Music has to offer. With a legacy spanning over two decades and counting, our content catalogue is extensive and comprehensive, featuring genres such as Bollywood, Indipop, ghazals, devotional content, and more. We are looking forward to working with JioSaavn to expand this engagement with our music lovers around the world and also create exciting opportunities for our music artists.”