Toaster, a London-based digital-first full-service creative agency, has announced the elevation of ECD Ira G as Chief Creative Officer (CCO) and Chief Business Officer Bhawika Chhabra as Managing Director (MD), effective immediately.
The India operations of Toaster has witnessed noticeable growth in the past three years on the back of delivering award-winning work for Google India and onboarding new clients such as Myntra, Bumble, OYO, Nykaa and few more, informed an agency statement.
Ira has written dialogues for Netflix’s Class and Feels Like Ishq and featured on multiple juries this year. Chhabra, who helped set up Toaster in India eight years ago, has donned multiple hats including managing the new business agenda.
Tom Dunn, Co-Founder and CEO, Toaster, said, “Bhawika and Ira have built a formidable partnership and have played instrumental roles in shaping the agency in India, setting a standard as a high-performing, multi-award winning team. We’re proud to announce this double promotion and look forward to exciting times for Toaster in the region – building on the highest standards of creativity, continuing to deliver innovative and meaningful work to our clients, and fostering a workplace that people thrive in.”
Ira said “I’m elated with this news. Our endeavour has been to foster an idea-first creative culture within Toaster and I feel that over the last three years we’ve successfully transitioned from handling pure digital mandates to now managing full-scale integrated creative campaigns. For the next phase of our growth, we’re keen to induct new and diverse talent and continue to build on the culture we’ve developed that we’re quite proud of.”
Chhabra added, “I’m quite proud of how far we’ve come. We’ve got a great momentum going and our plan is to further strengthen client partnerships, acquire new businesses, and deliver higher profitability – all this while delivering the best creative work for our clients. A shout out to our client partners at Google India – who are an important chapter of our growth story – for their trust in us.”
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