• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
Friday, January 27, 2023
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

Trio of broadcasters commits $50M of advertising inventory to promote vital public health messages to over 800m people

by Editorial
April 3, 2020
in Featured, International, Television
Reading Time: 2 mins read
A A
Trio of broadcasters commits $50M of advertising inventory to promote vital public health messages to over 800m people
Share Share ShareShare

Three of the world’s biggest international broadcasters have come together to donate free airtime to public health bodies for the promotion of messages to combat the global coronavirus health crisis. 

BBC Global News, CNN International and Euronews have committed combined inventory worth up to $50 million. This is available to major multilateral organisations and national health ministries whose aim is to communicate information to help protect citizens and stop the spread of the virus.

Demand for trusted news has been unprecedented in recent weeks and, together, the three broadcasters reach over 800m* people, ensuring that important public health advice can reach vast populations around the world at a time of global crisis. Campaigns running via this scheme will be across TV and digital platforms, with the ability to target messages to reach audiences in specific regions.  This is the first time that the three broadcasters have come together for a joint initiative, signalling how important it is to them to play their part in the worldwide effort to bring vital health information to people across the globe. They are encouraging other publishers and platforms to replicate the model in order to help spread the message even more widely.

The World Health Organization – the global leader in authoritative health information and guidance – is the first body to take up the offer.  Its initial campaign will focus on seven steps to prevent the spread of the virus and will run across all three broadcasters.  Other public health bodies are invited to contact the broadcasters by emailing internationalsales@bbc.com, cnnicmarketing@turner.com and sales@euronews.com.

Jim Egan

Jim Egan

Jim Egan, CEO of BBC Global News, said: “Accurate information is one of the best weapons in our collective armoury for fighting this virus.  We are telling the global story across our editorial output, but it also feels right to do whatever we can to help health agencies get their message out to the world as widely as possible.”

Rani Raad

Rani Raad

Rani Raad, President, CNN International Commercial, said: “Wherever you are in the world, this situation we find ourselves in is unprecedented. Whilst CNN’s editorial staff are working tirelessly to ensure people everywhere have the most up to date and accurate facts, it also makes sense to promote the public health agencies’ messaging. By working with our competitors, I hope this combined effort has a positive impact and our global footprint helps reach as many people as possible.”

Michael Peters
Michael Peters

Michael Peters, CEO of Euronews, said:  “In these challenging times for the world, we have an even higher responsibility to bring our audiences accurate information in real-time, across our 12 language editions. Our newsroom has been working round-the-clock, including with major multilateral organisations like the WHO, to ensure that our audiences stay up to date with the latest recommendations to avoid the virus spreading. But we want to go one step further. We are proud to be launching this initiative with our long-time peers BBC Global News and CNN International: together, we want to help health authorities broadcast their vital messages more widely, and we hope many other media will follow suit.”

* Source: GWI, monthly reach across TV and digital for BBC (ex-UK), CNN (ex-US) and Euronews

Tags: BBC Global NewsBroadcasters commits $50M Ad inventoryCNN InternationalEuronewsJim Egan BBC Global NewsMichael Peters EuronewsRani Raad CNN International Commercial

Related Posts

G.O.A.T Brand Labs acquires celebrity-endorsed apparel brand ‘Imara’
Featured

G.O.A.T Brand Labs acquires celebrity-endorsed apparel brand ‘Imara’

January 27, 2023
Chrome LIVE Week 3: Hindi Movies genre emerges as top gainer with 0.06pc growth
Featured

Chrome LIVE Week 3: Hindi Movies genre emerges as top gainer with 0.06pc growth

January 27, 2023

LATEST NEWS

Chrome LIVE Week 3: Hindi Movies genre emerges as top gainer with 0.06pc growth

Chrome LIVE Week 3: Hindi Movies genre emerges as top gainer with 0.06pc growth

January 27, 2023
TapOnn Digital onboards Aarti Samant as brand marketing consultant

TapOnn Digital onboards Aarti Samant as Brand Marketing Consultant

January 27, 2023

MARKET ANALYSIS

Rising inflation is the top concern for Indians: Report
Featured

Rising inflation is the top concern for Indians: Report

by Editorial
January 25, 2023
0

Kantar, a marketing data and analytics company, released findings from its second edition of India union budget survey. This survey...

MOVERS & SHAKERS

TapOnn Digital onboards Aarti Samant as brand marketing consultant
Featured

TapOnn Digital onboards Aarti Samant as Brand Marketing Consultant

by Editorial
January 27, 2023
0

TapOnn Digital, an Indore-based digital networking start-up, has appointed Aarti Samant as Brand Marketing Consultant. Samant will be entitled to...

Saj Jamal returns to SSIMWAVE as VP – Marketing

Saj Jamal returns to SSIMWAVE as VP – Marketing

January 26, 2023

MARKETING

G.O.A.T Brand Labs acquires celebrity-endorsed apparel brand ‘Imara’
Featured

G.O.A.T Brand Labs acquires celebrity-endorsed apparel brand ‘Imara’

by Editorial
January 27, 2023
0

G.O.A.T. Brand Labs has announced the acquisition of Imara, a celebrity-endorsed women’s ethnic apparel brand.  Imara has expanded its presence...

Subscribe to Newsletters

ADVERTISING

Garage Worldwide appoints Sanjay Deshmukh as CEO
Advertising

Garage Worldwide appoints Sanjay Deshmukh as CEO

by Editorial
January 24, 2023
0

Design, digital and content agency Garage Worldwide has announced the appointment of Sanjay Deshmukh as the CEO. Over the years,...

Education sector and influencers lead violations in ASCI's half-yearly complaints report for 2022

ASCI amends existing disclaimer guidelines as consumers find it difficult to understand

January 24, 2023
Pitchfork Partners announces specialised influencer marketing division

Pitchfork Partners announces specialised influencer marketing division

January 24, 2023

PRINT

Nobel laureate, Booker Prize winners, Jnanpith awardees to feature at ‘MBIFL 2023’
Featured

Nobel laureate, Booker Prize winners, Jnanpith awardees to feature at ‘MBIFL 2023’

by Editorial
January 26, 2023
0

Nobel laureate Abdulrazak Gurnah, Booker Prize winners, Jnanpith awardees and scores of eminent authors from around the world will enrich...

The Hindu ropes in Karthik Nagappan as Head of Brand

The Hindu ropes in Karthik Nagappan as Head of Brand

January 23, 2023
Ad revenue of INS members from accredited ad agencies up 31.93 pc to Rs 6490 crore in 2021

Newspaper registration to be digitised, will cut process from months to just a week

December 29, 2022

MY COLUMN

Swathi Nathani, Team Pumpkin
Featured

Opinion: Time for employers to reimagine employment contracts, allow ‘ethical moonlighting’ – Swati Nathani, Team Pumpkin

by Guest Column
January 7, 2023
0

Moonlighting has been a buzzword in conversations recently considering the coverage it is getting in the media. However, it is...

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through

Medianews4u.com © 2019 - 2022 All rights reserved.