Monday, May 19, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Advertising

Triton Communications ropes in Preeti Sawarkar as CEO of ZtoA Marketing Solutions

by MN4U Bureau
February 15, 2018
in Advertising, Featured, People
Reading Time: 2 mins read
A A
Triton Communications ropes in Preeti Sawarkar as CEO of ZtoA Marketing Solutions

Share Share ShareShare

Newly launched ZtoA Marketing Solutions will dedicatedly focus on BTL, Rural, Retail & Events

ADVERTISEMENT

Mumbai: Catering to the needs of a challenging market-place and the ever-growing demands for effective and creative solutions for BTL, Rural Marketing Communications and Events, Triton Communications has launched ZtoA Marketing Solutions under the leadership of Preeti Sawarkar, as its CEO. Triton Communications is one of India’s most revered agencies, having created some of the most successful advertising and marketing campaigns for brands over the past 26 years, having positively impacted and nurtured businesses for these brands.

Commenting on the launch, Preeti Sawarkar says, “The market needs innovation. Traditional practices find no place in challenging times like these. As the name suggest, ZtoA is a reverse way of solutions thinking. It is a bottom up approach of thinking, moving away from conventional mediums to innovation. The key services provided by ZtoA will include Activations, Rural Communications, Retail and Events.”

Preeti further adds, “ZtoA believes that the next wave of business will be in the booming rural markets and towns where the purchasing capacity is increasing exponentially. The opportunities are vast, but Brands will need to understand the psyche behind the purchasing behavior of consumers in this segment. The government is already playing a great role in encouraging the Agricultural & Rural Sector, and has introduced variety of policies for Rural Development. The Digital India Movement is also having an impact in rural markets. This, clubbed with healthy media penetration, has resulted in the rural market growing at almost 10-12% p.a.. This calls for an innovative approach to penetrate the rural markets through effective&strategic marketing solutions. At ZtoA, we believe we are fully equipped to do so.”

ZtoA has brought on board a strong in-house Operations & Creative team that possess the required arsenal to deliver effective solutions through creativity, conceptualization, a 360-degree solutions approach and pan-India execution capabilities.

Ali Merchant
Ali Merchant

Commenting on the launch of ZtoA, Ali Merchant, Founder Director of Triton says, “We are happy to have Preeti Sawarkar lead the business as CEO.  She possesses 16 years of rich industry experience and we are certain that she is fully equipped to take this business vertical to the next level, providing relevant and cost effective solutions to our current clients and also a host of new clients we look forward to serving in this space.”

In addition to its primary office in Mumbai, ZtoA has branches in three other cities in India – Ahmedabad, Bengaluru & Delhi and has a well-oiled operations network across 1800 towns. Partnering Preeti is a highly experienced Operations Head with exceptional drive and understanding of rural markets, buying patterns& localized preferences, which will help meet Clients’ requirements to build their Brands in the Rural Space.

Tags: Ali MerchantFounder-DirectorPreeti SawarkarTriton CommunicationsZtoA Marketing Solutions

RECENT POSTS

Goafest 2025 reveals dynamic line-up of Global Voices and Creative Trailblazers
Advertising

Goafest 2025 reveals dynamic line-up of Global Voices and Creative Trailblazers

May 19, 2025
0

Goafest 2025 has unveiled its speaker line-up featuring the best creative and marketing minds from India and across the globe...

Read more
Auto Sector ad volumes up 27% in Print, 2.5x on Radio: TAM AdEx Report
Advertising

Auto Sector ad volumes up 27% in Print, 2.5x on Radio: TAM AdEx Report

May 17, 2025
0

Mumbai: The Indian auto industry ramped up its advertising spend significantly in 2024, according to the latest TAM AdEx Cross...

Read more
Madhavan Sekar promoted to Head of Marketing - Amazon Pay at Amazon
People

Madhavan Sekar promoted to Head of Marketing – Amazon Pay at Amazon

May 17, 2025
0

Mumbai: Madhavan Sekar has been elevated to the role of Head of Marketing - Amazon Pay at Amazon, marking a...

Read more
Amit Patel elevated as Head - Consumer Marketing Excellence - Rx at Cipla India
People

Amit Patel elevated as Head – Consumer Marketing Excellence – Rx at Cipla India

May 17, 2025
0

Mumbai: Amit Patel has been promoted to Head - Consumer Marketing Excellence - Rx at Cipla India. Patel was previously...

Read more
McCann Worldgroup India wins Silver, Bronze, and Five Merit Awards at One Show Awards 2025
Advertising

McCann Worldgroup India wins Silver, Bronze, and Five Merit Awards at One Show Awards 2025

May 17, 2025
0

Mumbai: McCann Worldgroup India has secured a total of seven accolades at the prestigious One Show Awards 2025, including one...

Read more
Delhivery names Co-founder and Chief People Officer Suraj Saharan as Whole-time Director
People

Delhivery names Co-founder and Chief People Officer Suraj Saharan as Whole-time Director

May 17, 2025
0

Gurugram: Delhivery Limited, a fully integrated logistics provider, has announced the appointment of Suraj Saharan, Co-founder and currently the Chief...

Read more

LATEST NEWS

Sapphire Media finalizes acquisition of Radio BIG 92.7 FM

Sapphire Media finalizes acquisition of Radio BIG 92.7 FM

May 19, 2025
At Dishis Designer Jewellery, we project key values—creativity, quality, affordability, and personalisation—at each and every touchpoint: Dishi Somani

At Dishis Designer Jewellery, we project key values—creativity, quality, affordability, and personalisation—at each and every touchpoint: Dishi Somani

May 19, 2025

ANALYSIS

Bajaj Allianz tops Customer Experience Rankings followed by SBI General Insurance: Hansa Research
Analysis

Bajaj Allianz tops Customer Experience Rankings followed by SBI General Insurance: Hansa Research

May 16, 2025
0

Mumbai: Hansa Research has unveiled the first edition of its Health Insurance Customer Experience Score (CuES) 2025 report, offering an...

PEOPLE

Madhavan Sekar promoted to Head of Marketing - Amazon Pay at Amazon
People

Madhavan Sekar promoted to Head of Marketing – Amazon Pay at Amazon

May 17, 2025
0

Mumbai: Madhavan Sekar has been elevated to the role of Head of Marketing - Amazon Pay at Amazon, marking a...

MARKETING

Lava introduces Demo@Home to bring smartphone experience to customers’ doorsteps
Marketing

Lava introduces Demo@Home to bring smartphone experience to customers’ doorsteps

May 17, 2025
0

New Delhi: Lava International Limited, a homegrown smartphone brand, has launched a groundbreaking new initiative—Demo@Home—aimed at revolutionizing the smartphone buying...

Subscribe to Newsletters

ADVERTISING

Auto Sector ad volumes up 27% in Print, 2.5x on Radio: TAM AdEx Report
Advertising

Auto Sector ad volumes up 27% in Print, 2.5x on Radio: TAM AdEx Report

May 17, 2025
0

Mumbai: The Indian auto industry ramped up its advertising spend significantly in 2024, according to the latest TAM AdEx Cross...

PRINT

Veteran Journalist Vinay Kamath Bids Farewell to BusinessLine After 27 Years
People

Veteran Journalist Vinay Kamath Bids Farewell to BusinessLine After 27 Years

April 30, 2025
0

Chennai: After nearly four decades in journalism and 27 illustrious years at The Hindu BusinessLine, Vinay Kamath, Senior Associate Editor,...

AUTHOR'S CORNER

Campa Cola: The Comeback of an Indian Icon in a Market Ruled by Giants….
Authors Corner

Campa Cola: The Comeback of an Indian Icon in a Market Ruled by Giants….

May 19, 2025
0

Origins and Rise of Campa Cola Campa Cola’s story is deeply entwined with India’s economic and cultural history. Originally launched...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Goafest 2025 reveals dynamic line-up of Global Voices and Creative Trailblazers

Goafest 2025 reveals dynamic line-up of Global Voices and Creative Trailblazers

May 19, 2025
Sapphire Media finalizes acquisition of Radio BIG 92.7 FM

Sapphire Media finalizes acquisition of Radio BIG 92.7 FM

May 19, 2025
At Dishis Designer Jewellery, we project key values—creativity, quality, affordability, and personalisation—at each and every touchpoint: Dishi Somani

At Dishis Designer Jewellery, we project key values—creativity, quality, affordability, and personalisation—at each and every touchpoint: Dishi Somani

May 19, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2024 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2024 All rights reserved.