MUMBAI: Today, international travel and lifestyle brand Tumi introduced Asra. This is its latest collection of women’s handbags. It has tapped South Korean actress Mun Ka Young as the face of the new collection, starring in her first-ever campaign for the brand.
The Asra collection the company explains will transition from day to night, with feminine designs and elevated accents that look to merge functionality with style. The collection includes three different sizes and four colours – Tumi’s core Black and three seasonal colors Moonlight, Cameo Rose, and Purple Sunset, the latter a colorway inspired by the landscapes of Sentosa island in Singapore.
“Tumi is thrilled to expand our women’s offerings with the launch of Asra, demonstrating how we offer more than just state-of-the-art luggage. We have accessories and beautiful products that serve as the perfect complement to a busy lifestyle. We’re excited to welcome Mun Ka Young as our newest global TUMI Ambassador. She embodies everything we want the Tumi woman to feel; confident, successful and empowered,” said Jill Krizelman, Tumi senior VP marketing and eCommerce.
