New Delhi: ‘Care for Food’ is an initiative created by Tupperware to spread awareness about food conservation, its correct storage and handling, thereby minimizing wastage. The Care for food philosophy is based on 6 important pillars, namely – buy it right, increase the shelf life, store right, cook with care, serve just enough and manage leftovers. These six pillars are supported by innovative products that help consumers care for food sensibly.
Fruit and vegetables are living, breathing entities and are highly susceptible to the environment they are stored in? Tupperware’s FridgeSmart range of products, meant specifically for storing fresh fruit and vegetables correctly in the refrigerator helps preserve their freshness for long. FridgeSmart products have been designed after extensive research and development to have a special venting system which allows fruit and vegetables to breathe optimally in the refrigerator, and retain their freshness for longer.
FridgeSmart comes with an integrated food chart which explains the vent settings for different types of fruit and vegetables. Fruit and vegetables are classified as heavy, moderate or light breathers in the fridge. So when storing heavy breathers like spinach or coriander, both vents should be kept open, or for moderate breathers like mushroom or carrots, one vent should be kept open and one closed. As a special Care for Food offer, the FridgeSmart set consisting of FridgeSmart Medium (Set of 2) and FridgeSmart Small (Set of 2) is available at an attractive price of ₹1520.
The campaign justifies an one time spend in purchasing the FridgeSmart Range as an average household throws away at least few pieces of spoiled fruit, vegetables or greens each week. If one were to calculate the total value of say a tomato or two, some coriander or an apple or banana thrown away every week, it adds up to a few thousand rupees of wastage annually. So a one-time investment in the FridgeSmart Set, for example, would more than repay itself in the very first year of purchase.
