The Promax Awards are the world’s premier celebration of outstanding achievement in entertainment marketing and design. Across eleven regional and global competitions, the Promax Awards honour the teams harnessing passionate fandom to drive audiences, create value, and build the biggest brands in entertainment. The Promax India awards grow from strength to strength with each passing year and this year we have 60 Awards to celebrate outstanding creativity in entertainment marketing and design. Six new awards have been introduced this year including:
1. Social good campaign – COVID 19
2. Best Lockdown Promo
3. Vertical Video
4. Best use of Humour
5. I’m not crying, you are!
6. Best promo team
Cyrus Broacha will present the awards VIRTUALLY with his inimitable style and humour so stay tuned to be entertained and rewarded on Friday, 24th September 4:30 pm onwards.
In addition to a spectacular line-up of speakers and enthralling sessions, Promax India is delighted to announce one more very engaging session titled Killer Campaigns.
Hosted by Rahul Mishra Head of Marketing, Shemaroo Entertainment Ltd, hear from:
GB Srithar – Regional Director, India, Middle East & South Asia for Singapore Tourism Board, where he enlightens audiences on a first of its kind innovation in the kids content and promotion, where Singapore Tourism Board collaborated with VOOT Kids to rope in Green Gold Animation, the makers of Chhota Bheem, to take Indian audiences on a virtual adventure in Singapore. Titled ‘Chhota Bheem – Adventures in Singapore’, the series brings the destination closer to audiences in an innovative format and engages families and children across India, who are on summer school vacation or studying from home, in a bid to keep safe indoors.
The second session of Killer Campaigns will have Tamagna Ghosh (Head Creative Marketing – Amazon Prime Video) as he takes us through the launch campaign of Sherni – The movie; an Amazon Original film. The innovative Sherni marketing strategy revolves around challenging gender stereotypes, patriarchy, and the tigress on the prowl. Set in the backdrop of social barriers and the patriarchal society, Sherni was recently released on Amazon Prime Video. As Vidya Vincent navigates through the mundane nature of her government job to track a tigress on the prowl, Ghosh deep-dives into Sherni Marketing Strategy and how it attempts to keep buzzing even post-release. With reels, pranks, trends, social media campaigns, challenges undertaken by content creators and moment marketing trends going rife in order to get the audience engaged, Sherni has definitely caught the eye in standing out from the crowd.