Mumbai : Zee Entertainment Enterprises Ltd’s (Zeel) new Hindi general entertainment (GEC) channel &TV is all set to air the Indian edition of the international singing reality show The Voice .
the format Owned by Talpa Media is touted as one of the most successful and groundbreaking vocal competitions across the globe.
With 60 local productions entertaining audiences in more than 180 countries and over 500 million viewers around the world, The Voice is produced and adapted by Endemol in India and is slated to go on air this June.
The Voice is the purest form of a singing reality show where the contestants are chosen through blind auditions, only on the basis of their voice and not appearance. For an unprecedented show like this, the channel has roped in mentors like Himesh Reshammiya, Mika, Shaan and Sunidhi Chauhan.
Talking about the format, &TV business head Rajesh Iyer said, “We are excited to present viewers with The Voice, a show, which is already a global sensation as one of our biggest non-fiction offerings. The show takes a unique route in its selection process and focuses on quality of talent, which differentiates the format. For the first edition, we have a formidable panel of coaches that includes country’s best musicians that will mentor new talent.”
Talpa Global managing director Maarten Meijs added, “We are very pleased to be collaborating with &TV to bring The Voice to India. The format has proven to be such a global hit that we’re fully confident viewers in India will also sit up and take notice.”
