New Delhi: Twitter has launched its new media agency program called #TweetToTheTop in India. Eleven agencies from global media and advertising networks including Dentsu, GroupM, IPG and Omnicom will be participating in this initiative.
#TweetToTheTop is Twitter’s first year-long agency engagement programme dedicated to media executives in five countries in Asia Pacific: India, Singapore, Indonesia, the Philippines and Australia.
Twitter stated that in a recent e marketer worldwide report, more than 60% of agency leads still have challenges measuring ROI on social media marketing, and more than 35% are challenged on tying social to business goals.
#TweetToThetop aims to attract hundreds of young media planners and executives from the five markets to showcase their best work using Twitter solutions. Media agency professionals will get exclusive access to Twitter’s arsenal of solutions and global advertising tech leaders including Jayanta Jenkins, Twitter’s Global Creative Director, and Stacy Minero, Twitter’s Global Head of Planning & Creative Agency Development. The top 25 among them will compete to have their work entered into The Cannes Festival of Creativity in July 2018.
At each phase, hands-on training sessions will be offered by Twitter marketing executives to selected young media buying professionals. The participants will work in groups on three separate challenge briefs on hot social and business issues over the upcoming months.
“We’re proud to strengthen our collaboration with the top media agencies in Asia Pacific, leveraging Twitter’s resources to solve business challenges in the digital age,” said Simon Brockman, Head of Global Agencies, Asia Pacific, at Twitter.
“As marketers increasingly look to their agency partners for brand insights, relevant real-time messaging, and customer research, we believe that #TweetToTheTop will support media agency talents to develop their digital knowledge and skills, and ultimately benefit brands by creating the best campaigns tailored to their needs.”
“At Twitter, we believe in working with agencies as partners in the decision making process as they navigate through the digital future. As India advances as a digital nation, our #TweetToTheTop initiative is a part of our commitment to help agencies and brands achieve their marketing goals,” added Taranjeet Singh, Country Director, Twitter India.
The year-long programme will be activated in three phases across six cities in five markets in the region, with the first workshop kicking off in Mumbai.