New Delhi: India’s leading tech enabled chain of laundry and home cleaning stores, UClean, has partnered with USA’s ChemDry brand to officially venture into the home services segment and plans to open 100 franchisee run ChemDry stores by 2020.
As a part of the strategic partnership, UClean will identify and operate franchisees under its master franchisee rights across Tier 1 and Tier 2 cities in India offering a range of home services such as carpet, upholstery cleaning and more across Indian households.
ChemDry is the largest upholstery and indoor cleaning brand with over 4000+ franchisees across 3000+ locations worldwide including Europe, North America, Africa, Middle East, Pacific Rim and South America. UClean currently operates the largest network of over 130 laundry stores across 38 cities in India and has over half a million users availing its services every year. Most of these customers are repeat users who come to UClean at least once a month.
Talking about the strategic partnership, Arunabh Sinha, Founder and CEO, UClean, said, “We are excited to have partnered with an industry leader brand like ChemDry to expand our services across India. ChemDry brings with it the expertise of scalable indoor and home cleaning services while UClean’s understands the Indian market market very well in terms of retail expertise and tech enabled cleaning solutions. Our key focus for the next 1 year will be to open 100 franchisees across Tier 1 cities and also test the market in Tier 2 cities with a few pilot stores. Home services and especially indoor cleaning is an exciting space to be in given the with the market size expected to grow in double digits by 2022.”
In a growing market like India, tech enabled cleaning solutions hold immense potential given the low penetration of technology in an unorganised segment overall. As market leaders, UClean’s vision is to organise the over $100 billion market opportunity. The partnership will entail UClean identifying strategic locations for franchisees, onboarding partners for the franchisees, training the staff at the franchisees and also leading marketing initiatives for ChemDry brand.
We have a great opportunity in India which is currently one of the fastest growing economies in the world. Our expertise in indoor cleaning across residential and commercial spaces using bio-friendly products while at the same time implementing the same by minimising water usage thereby being not only consumer but also environmentally friendly” said Joseph Manuszak, Vice President of International Franchise Development for Chem-Dry.
The largest carpet cleaning franchise chain in the world, ChemDry was acquired by American recovery and restoration giant Belfor Holdings very recently.