The football fever is sweeping fans across the world and India is no different. The UEFA EURO 2020 has performed very well in terms of ratings on Television with 37 million viewers tuning in to Sony Pictures Sports Network (SPSN) to watch the entire coverage of the first 21 matches of UEFA EURO 2020 in the group stage from 11th to 18th June 2021.
In terms of average Impressions, viewership for UEFA EURO 2020 is almost three times the viewership of UEFA EURO 2016. (BARC, All India Urban+ Rural, CS 2+, LIVE match impressions)
The entire coverage of the first 21 matches of the tournament has been watched by 37 million viewers on the Sony Sports Network to date (BARC, All India, CS2+, Cumulative reach of LIVE matches wraparound shows+ highlights+ repeats on SPSN)
The most-watched game to date has been Hungary vs Portugal game, which was watched by 8.5 million viewers. (BARC, All India Urban+Rural, CS 2+, LIVE match reach)
Denmark vs Belgium game was the second most-watched to date, with 7.5 million viewers. (BARC, All India Urban+Rural, CS 2+, LIVE match reach).
According to BARC, 25 mn viewers have tuned into Euro 2020 for the first 20 matches. Total Viewing Minutes increased by 173% over 2016. The Cumulative Reach per match increased by 46% over 2016. Assam/North East has the highest viewership share followed by Kerala, West Bengal and Maharashtra/Goa.
The above data points are for live matches only for All India, Ages 2+.
The Hindi feed for the LIVE matches has been watched by close to 12 million viewers across the country till date.
The Malayalam and Bengali feed for the LIVE matches has been watched by close to 6 million viewers on Sony Six. (BARC, CS 2+, LIVE match cumulative reach)
The great viewership received for UEFA EURO 2020 in the group stages is evidence of our cricket-frenzy country’s appreciation for one of the biggest footballing spectacles of Europe currently underway on Sony Pictures Sports Network.