Moga: In line with its rapid expansion plan in East Punjab territory, UFO Moviez’s, exhibition brand NOVA Cinemaz, launched CineRoyale Cinemas-NOVA Cinemaz in Moga, Punjab. The 3-screen multiplex theatre, CineRoyale Cinemas-NOVA Cinemaz is conveniently located at Choka Empire, Bughipura Chowk, NH-17, Dharamkot Barnala Road and began its operations from June 21st.
With this addition, NOVA strengthens its presence in East Punjab territory, CineRoyale Cinemas-NOVA Cinemaz is the second property of NOVA in Moga District and eighth in the territory. The total screen count in the territory now stands at 18
CineRoyale Cinemas-NOVA Cinemaz is one of the most technologically advanced multiplexes with most modern amenities and facilities in the region. Equipped with the state-of-the-art projection & sound technology, CineRoyale Cinemas-NOVA Cinemaz has revolutionized the cinema-viewing experience in Moga. The theatre offers a mix of Bollywood, Punjabi and Hollywood movies, all under one roof.
CineRoyale Cinemas-NOVA Cinemaz leverages UFO Moviez’ existing strength in industry relationships and its ability to distribute film content across India. On its opening day (21 June), CineRoyale Cinemas-NOVA Cinemaz screened Punjabi movie Shaddaa, starring Diljit Dosanjh & Neeru Bajwa, and Hindi movie Kabir Singh starring Shahid Kapoor.
Commenting on the launch, Vishnu Patel, CEO – Special Projects, UFO Moviez said, we are extremely pleased to launch CineRoyale Cinemas-NOVA Cinemaz in Moga, Punjab. Punjab has been an important market for us and the new launch is completely in-sync with our growth strategy and aligned to our vision of revolutionizing the movie watching experience of audiences residing in tier- II, III & IV towns.”
Dhruv Kansal, MD, CineRoyale Cinemas , said, “We are very happy to associate with NOVA Cinemaz and look forward toward a long term association. CineRoyale Cinemas-NOVA Cinemaz is very conveniently located in Moga and is deployed with the latest movie screening & sound technologies and excellent amenities to ensure an unrivalled movie watching experience to cinema enthusiasts. Moreover, the surrounding complex also features contemporary hotel, restaurants, spacious banquet hall, making CineRoyale Cinemas-Nova Cinemaz an ideal entertainment hub for the locales of Moga.”
With this launch, NOVA Cinemaz is now present in 20 cities with 47 screens, across India. NOVA Cinemaz encourages local entrepreneurs to own and operate NOVA branded theatres in various parts of the country. As per the arrangement, the franchisee shall make the primary investment, and UFO shall ensure that the theatre is set up at a competitive cost.