As part of Unilever’s commitment ‘to make sustainable living a common place’, it partnered with the Nepal Army in the “Mountain Cleaning Campaign 2021”.
Transitioning to a circular economy approach is at the heart of Unilever’s Strategy for a waste free world. Carelessness in waste disposal is killing wildlife, devastating beauty of the mountains, and threatening the health of our planet.
Mountaineering in Nepal has developed into a productive business and is one of the key contributors to the economy. However, the amount of wastages being generated and not collected in the Himalayas ranges every year is threatening our environment and ecosystem. The effects of climate change further increase these risks. Hence, it is crucial to collect waste from the mountains in a responsible manner for a sustainable living for not just us but generations to come.
In an event organized at the Army Headquarters in Kathmandu, Brigadier General Himanshu Khadka, Director of the Directorate of National Parks and Wildlife Reserve congratulated the Unilever Nepal team. “I thank Unilever Nepal for supporting the Mountain Clean Up initiative. Through this initiative of cleaning the Himalayan ranges you have touched the heart of every Nepali”, said Brigadier General Khadka.
Also speaking at the event, Managing Director of Unilever Nepal Ltd., Amlan Mukherjee, sent a message stating that “the natural world is being lost and damaged at an alarming rate, and to put the same on reverse, Unilever Nepal couldn’t have found a better cause than to clean the revered Mount Dhaulagiri and a more credible partner than the Nepal Army.”
This mountain clean-up initiative disposed 5020 kg of waste, of which 4720 Kg non-biodegradable waste was sent for recycling and remaining 300 KG of bio-degradable waste was disposed through Dhaulagiri Rural Municipality.
Unilever is committed to improve the health of the planet. It aims to work hard to tackle plastic packaging waste, particularly through partnerships and collaborations that drive change beyond their own operations. The ultimate aim is to create a circular economy system for waste management. “We are committed to make sustainable living common place for everyone and will continuously engage in programs like these in the coming days,” said Amlan Mukherjee.
Outreach Nepal worked as a creative agency to create the mnemonic for the campaign besides creating digital awareness posts on the initiative. Through the mnemonic ‘UNILEVER CARES’ we wanted to capture that very spirit of the big purpose of Unilever Nepal, ‘to make the world a Sustainable Common living place’.
Kanishka Dasgupta, the creative director for the project, added: “we are pleased to be a part of Unilever Nepal’s social causes initiatives like handwashing or mountain cleaning. These campaigns inspire and refresh us from the fatigue brought on by regular advertising.”