Influencer marketing has been on a rise for more than a decade now. It’s one of the most demanding marketing strategies for brands in India & around the world. There has been a tremendous shift in the influencer marketing segment and its growth in India. Apart from the traditional marketing, influencer marketing is becoming a key pillar of the strategic planning across the sectors. Zefmo’s India Influence Report 2018 points towards the gradual maturing of influencer marketing in India with 14 percent of the marketers suggesting an always on-mode and 16 percent planning to integrate influencer marketing within their marketing strategy.
There are a great amount of ways for brands and influencers to collaborate, but far not all of them result in additional sales for the first ones and profit for the latter. Admitad affiliate network managed to find a win-win way for both sides to earn more via cost-per-action model: in December 2018, a new tool of Unique Promo Codes got officially launched.
What is the “uniqueness”?
Compared to the regular promo codes, unique ones are connected with the specific publisher, giving him all the chances to draw attention to specific offers with no affiliate links. From now on other publishers will not have an opportunity to profit by taking someone else’s key words and putting them into their links. Target actions are to be attributed to the promo code owner according to the unique promo code id. It does not matter, what sources of traffic and ad spaces took part in bringing customers to the conversion point — only the unique promo code counts
«Influence marketing keeps growing and steering customers’ behaviour all the more. To discover the full potential of the ad spaces, publishers need new tools to help them achieve their marketing objectives. The problem is most acute in the visual channels — YouTube and Instagram, where it is hard to track the advertising impact on the audience. And it’s even worse when it comes down to micro-bloggers. Although they tend to play a sufficient role in customers’ life, they struggle to attract large brands. In this case, unique promo codes are a perfect solution. The advertisers can put their ads in visual channels of any size without pointless spending and track how impressions convert into sales. The influencers can profit from this new income-boosting tool as well. It’s a win-win», — Daniil Spitsa, Head of Products commented.
Efficient tool to monetize traffic
Via using a unique promo code, publishers can be sure that target actions are attributed directly to them. Moreover, they will have more options to tell about the special activity:
- YouTube-bloggers can mention a unique promo code in their video, rather than just putting put a link in the description.
- Instagramers can put it both in stories and in their profile bio. Surely, they can also put it under their photos, but how many people would be encouraged to later fill it in manually?
- The promo codes can also be used offline. You can give them out as flyers during the events, in gyms, cinemas, beauty parlors or mention them in the restaurant bills, which allows to cover a much bigger audience.
Influencer marketing & affiliate marketing goes hand in hand
Now, influencers have become important intermediaries in facilitating authentic relationships between a brand and their customers, something on which the affiliate market thrives on. Influencers within the affiliate network are providing the customer with an option of instantaneous purchase. The customer can see a product and be redirected to the website without any lag. This is positively affecting the ROI and conversion rate.
Married with affiliate marketing, influencer marketing is going to revolutionise the digital marketing scenario with a more sophisticated referral and client targeting system which reaps better results for everyone.
New ways to interact with influencers of other segments
For advertisers, unique promo codes are not just an extra Admitad tool, but also a fresh solution to promote and develop their business.
- It gives you an opportunity to work with interesting & relevant bloggers for your business.
- Enables the influencers to analyze & track the efficiency of the promotional activity for their personal account.
- It allows extending the reach by allowing the traffic sources from the platforms where it’s hard to place an affiliate links.
- Leads to the rise in the number of target actions & new traffic sources.
- The ‘Unique Promo Codes’ tool erases the usual boundaries of working via CPA (even for YouTube and Instagram), delivering new sources of traffic to your website and increasing the publisher’s and advertisers’ income without affiliate links or complex integration.
“We consider influencer marketing to be a great trend to follow and see bloggers and influencers in the role of the new era publishers and broadcasters in the future. Our platform has a number of opportunities (including the Unique Promo Codes tool) for both sides of affiliate marketing, and we are happy to show the ways to make it a win-win collaboration.” – Neha Kulwal