Study-abroad platform UniScholars has launched its first campaign themed ‘The Right Door’ with cricketer Suryakumar Yadav as brand ambassador.
The film features a young man playing Yadav’s nephew telling him that he too wants to travel abroad. Unlike the cricketer who has been all over representing India, the young man wants to travel abroad for education – he wants to pursue an MBA in sports management from the UK. Asked if he has planned it out, the young man says it will be done and makes an online search on his mobile. This leads to the appearance of a door that he eagerly walks through. He emerges in a small lane teeming with ‘study overseas’ offices and agents bombard him with their offerings. The flustered aspirant returns to reality. Yadav clicks on Unischolars on his mobile, telling him to open ‘The Right Door’. Another door appears, offering the brand the window to pitch its offering.
Abhishek Sharma, CMO, UniScholars, said, “We are thrilled to introduce our first brand campaign featuring Suryakumar Yadav as our esteemed brand ambassador. The path of studying abroad can come with uncertainties. Through this campaign, we aspire to commit our unwavering support at every point of this remarkable journey, ensuring that students feel secure and well-guided. Surya Kumar’s outstanding accomplishments and unparalleled work ethic align seamlessly with the core values we hold dear at UniScholars. We are glad to be associated with him”.
Yadav said, “I am pleased to be associated with Unischolars. Education is a great equaliser and plays a very vital role in a person’s overall growth as an individual. I believe it is imperative that everyone gets the best possible opportunity to pursue an educational programme of their choice. It is great to see Unischolars helping out aspiring students who wish to study abroad and work towards their dream.”
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