Mumbai: Luis Fonsi and Daddy Yankee’s “Despacito Remix” featuring Justin Bieber has taken over the charts across the board and continues to be the biggest song of 2017! The summer smasher is creating history across streaming services globally as well as in India. The bilingual dance song is being credited for breaking barriers across territories and winning hearts worldwide. To celebrate the massive success of the song in India, Universal Music India & Shiamak Davar are launching a dance movement aptly titled The Despacito Movement.
The movement encourages dancers from across the country to groove to the song and send in their rendition of choreography to it. The Record label has kicked off this campaign on their social media pages for fans to send in their entries. The best dancers will be handpicked by the master of choreography SHIAMAK DAVAR himself to be a part of an epic India dance video for the song. It’s a once in a lifetime opportunity for dancers to be a part of this dream collaboration.
For the first time, ever, an Indian Dance Video will be choreographed for a global hit of this magnitude. The video will showcase an Indian twist to the Spanish song and will be premiered exclusively India’s only lifestyle and music channel Vh1.
Peurto Rican superstar Luis Fonsi of the hit song says “Hello India, I’m so thrilled, excited & honored to know that my song Despacito is #1 in India! Thank you so much for the support. I hope you guys keep dancing & checking out my song.”
Sharing excitement for the collaboration, choreographer Shiamak Davar said, “I’m excited to get the opportunity to choreograph the India Video for Despacito. I’m all for collaborations especially when it helps us showcase the uniqueness in our Indian Style, movement and choreography. I love the song and I’m really looking forward to choreographing the video!”
Devraj Sanyal Managing Director and CEO, Universal Music Group, India & South Asia commented, “Despacito” is by far the biggest International hit of the year! The momentum we are seeing on the song in India is simply incredible! It’s on course to break all audio streaming records here and we are thrilled to be home to a definitive song like this! As part of our plans to take the song deeper and to a wider audience, we are excited to partner with Shaimak Davar to create the India Dance Video for the song. It’s a brilliant opportunity for fans of the song to now engage in the video that too with India’s premiere dance guru Shiamak. Join the #DespacitoMovement now and be part of history in the making!”
Ever since its release, Despacito Remix has crowned the Billboard Hot 100 chart for the sixth consecutive week and is also the first mostly-Spanish language Hot 100 No. 1 in 21 years, since Los Del Rio’s 14-week No. 1 “Macarena” in 1996. In India, the hit song is currently #1 on charts and several playlists across leading streaming platforms Saavn, Wynk, JIO, Idea, Hungama, Gaana.
The song in its original format has crossed the 2 Billion View mark on YouTube/VEVO with more than 1.9 Billion Views in less than six months! The song is also at the #1 spot on the Hot Latin charts for a phenomenal 21 consecutive weeks.