Mumbai: UrbanClap, India’s largest home services platform, today unveiled its TVC campaign #SmartSalon with Kriti Sanon as the brand ambassador for the beauty vertical. This campaign features Kriti as a daughter who pokes fun at her mother for her old-fashioned ways, urging her to try UrbanClap’s #SmartSalon services. The campaign highlights how UrbanClap’s #SmartSalon makes life easier for the urban multi-tasker women.
Kriti in recent times with her choice of movies has been able to strike a chord with young women in the country. UrbanClap’s association with Kriti Sanon comes at a point when the brand is rapidly growing and aims to deliver services at home like never experienced before. UrbanClap’s Beauty services at home continues to be the key vertical for the company, within which UrbanClap offers skin-care, hair-care, makeup, spa, massage and men’s grooming services.
#SmartSalon campaign will see the launch of three short videos featuring Kriti Sanon and Ayesha Raza debunking some of the most common perceptions that women have regarding home salon services, for example, mess created at home, untrained beauticians or high costs attached for the services.
Talking about the experience of working on the campaign, Kriti Sanon said, “I am extremely excited to be associated with UrbanClap, a brand which is working to make life easier for urban multi-tasker women. I had a great time shooting for this campaign with the UrbanClap team, and I look forward to audience response on this work. Moreover, I had the pleasure of meeting their professionals. It is quite inspiring how these enterprising experts have taken up the mantle of earning a great livelihood and making life better for their families!”
Varun Khaitan, Co-founder of UrbanClap said, “Beauty is a key vertical for UrbanClap, and we have seen an overwhelming response from customers for the salon and spa services we offer at home. The new #SmartSalon campaign talks about how busy women of today can avail reliable and affordable beauty services at home through UrbanClap.”
Spread across digital media and TV, UrbanClap is looking to build a high recall for their at home salon services. With summers being the harshest season, UrbanClap appeals to women to make smart choices and book on the platform for their beauty, wellness and grooming services at home. The expert beauty services by UrbanClap are available in 10 cities and has more than 6000 partners associated with the platform.
YouTube Link of the TVC