Urbane Media, an integrated marketing agency successfully bags the digital mandate for Denver, a leading fragrance brand of the FMCG giant Vanesa Care, a pioneer in the Indian fragrance industry. The account was won following a multi-agency pitch and will be handled out of the agency’s Delhi office.
With Shah Rukh Khan as the Brand’s Ambassador, Denver is one of India’s leading brands and has been voted as “India’s Most Promising Brand” in the men’s grooming category.
As a part of this digital mandate, Urbane Media will drive Denver’s digital marketing efforts. In order to build & strengthen the brand’s digital identity, Urbane Media will focus on media buying, promotional campaigns, creating sustainable brand equity, and managing the social Media, SEO and ORM duties.
Commenting on the tie-up, Saurabh Gupta, Director – Marketing & Sales – Vanesa Care says, “2020 was a year of considerable challenges with the traditional distribution channels taking a considerable hit due to COVID restrictions. Denver has always taken pride in being a first mover and is now focusing on Ecommerce, leveraging on our strong growing digital presence. This pivot will help grow the overall business, increase our brand recall amongst our TG and allow us to dominate the digital landscape. As we partner with Urbane Media, we intend to kick off this mandate with a strong focus on Social Media, Ecommerce, Brand Building, ORM and SEO.”
Himanshu Mehrotra, Co-Founder & Chief Strategist – Urbane Media adds, “We are thrilled with this new partnership to come on board as the digital agency for Denver. At Urbane Media we believe in the power of performance-driven brand building and are committed to ensuring Denver’s digital growth.”