Hyderabad : The latest BARC Ratings released for week 41 with data analysis covering the new rural segment combined with urban segment endorses the supremacy of V6 News channel across, the length and breadth of Telangana State and surprisingly with its presence in digital platforms like DTH in the neighbouring state of Andhra Pradesh it has over powered its rival TV9 Telugu with a higher Channel share in Combined AP Rural market.
The Channel share of V6 News in combined AP Rural Market stands at 1.77% against 1.34% of TV9 Telugu and 1.20% of Sakshi TV. (See Chart)
Now it is evident from fact that V6 news Channel has a very high degree of viewership, ensuring its position in the market among the news channel Segment.
From being a topper in Hyderabad and Telangana State, It is very interesting to note that V6 News has figured as the No. 1 News Channel in combined AP Rural Market also, that comprises the rural markets of AP and Telangana State, in spite of its presence in the digital platform alone in Andhra Pradesh.
Speaking to tvnews4u.com Mr. Ravi Ankam, CEO and Editor-in-Chief of V6 news Channel said, “The outcome is testimony of the fact that V6 news channel has been a trendsetter in terms of its News Presentation, the language used which is very colloquial, nativity oriented, easy to understand”.
“In fact we strongly believes that the aspects of Channel presenting the news in unique fashion has added new viewers to our channel, which was not the case earlier in other News Channels. We also believe that a strong nativity aspect played a big role in bring up V6 news Channel to be No.1 spot” added Ravi Ankam.
Launched in 2012, V6 News entered the market with a conviction to attract new audience along with considerable size of youth audience and structured its news presentation in such a way that it attracts the Target audience and today, it is marching on the path of success and growth.
With the government’s plans to increase Foreign Direct Investments (FDI) cap for News Channels in India, the scope of regional players like V6 News Channel that is marching on the growth path with a very good track of Return on Investments (ROI) is looking brighter day by day.
The Channel time and again had proved to be an un-missable media Vehicle, both in Hyderabad and in rural segments.
Mr Ravi Ankam, who sphere heads V6 News with his programming Ideas and strategy is a senior journalist with 25 years of experience. Earlier, he had worked for the Eenadu, Indian Express and Deccan Chronicle group.