This Valentine’s Day with pandemic restrictions at ease, brands are fully geared up to celebrate the day with their consumers. With their innovative campaigns, they are all set to make the bonding stronger. The campaigns also encourage “Self Love” over all other forms of love.
Let’s go through some creative brand stories this season.
PokerBaazi.com
PokerBaazi.com, India’s biggest online poker platform from the house of Baazi Games, is celebrating the season of love with their unique campaign “Don’t be single, be the Golden single” this Valentine’s Day. For all those who are single, PokerBaazi.com urges youngsters to enjoy their own company and secure an opportunity for a direct entry into the National Poker Series’ marquee event – “The Golden Rush” with a 1 Crore prize pool.
CashKaro
CashKaro, India’s largest Cashback & Coupons site, in association with Stand-up Comedian, Aakash Gupta, has launched the ‘Love Yourself this Valentine’s Day!’ campaign which mentions how CashKaro helps millions of online shoppers get Extra Cashback with a shopping spree via CashKaro, this Valentine’s Day.
CashKaro partnered with standup comedian Aakash Gupta to spread the most important kind of love, self-love, this Valentine’s day! Bringing back his hilarious character, Aashiq Gupta, the comedian candidly explains how he’s going to love and prioritize himself. Whether it’s through an awesome Marvel movie binge session, treating himself to a delicious pizza, or getting a special gift for himself while saving some Extra Cashback with a shopping spree via CashKaro!
Plix
Plix, India’s leading D2C plant-based wellness and nutrition brand, in its latest Digital Campaign #MeDay encourages everyone to celebrate this Valentine’s Day by loving themselves. The campaign aims to convey that there is no love greater than self-love and only when one lives healthy can they truly experience the joys of this feeling.
Our body is the one and only companion that we have with us throughout every single moment of our lives. For us to love and care for someone, we need to be healthy – body and mind. This is what Plix aims to highlight through its #MeDay digital campaign.
Mamaearth
Mamaearth, the fastest growing FMCG brand in India, launches #TrulyBeautifulME campaign for Valentine’s Day in collaboration with TrulyMadly, the fastest-growing dating app. The campaign aims at highlighting that goodness in actions is what makes one beautiful and helps build meaningful connections.
Mamaearth is a purpose-driven brand for millennials who believe in choosing goodness for themselves and the environment. It believes that goodness starts with the small choices each of us makes every day! The brand continues to live up to its belief by using only the best of nature and no toxins or harmful chemicals in its products. They are also animal cruelty-free, plastic positive, and have launched the Plant Goodness promise last year. The brand strongly believes that millennials and youth today buy into brands that set out to serve the greater good.
Times Prime
Times Prime, India’s leading premium lifestyle membership programme, announced the launch of its innovative campaign ‘Self Love’ with a focus on mindfulness.
Times Prime’s ‘Self Love’ campaign takes its inspiration from the insight that suggests that February and March generally witness a spike in registered cases of mental illnesses. Excessive media focus on the day of love, backed by commercial reasons, puts the youth under tremendous pressure with a dedicated week of Hug, Propose, Teddy, Rose, Kiss, and Chocolate Days. Often, the essence of true love is lost under the glare of this limelight.
ALDO
ALDO, is a worldwide destination for on-trend fashion footwear and accessories which has a positive, authentic, and bursting personality. The brand known for its aesthetic flair comes up with its latest ‘Valentine’s Day gifting guide’.
With the right mood for a tinge of love in the air, fall for Aldo’s must-haves for this Valentine to surprise your beloved. Whether it is a pair for yourself or a gift for your loved one, Aldo has got your back for the season of Love.
For all the lady love we have got a pair of hot red ankle-strap platforms along with a black sling bag suitable for a romantic dinner date. The chicas keeping it casual we have got you covered with these stunning pairs of red sneakers and black ballerina to style it up with a cute LBD or a super basic pair of jeans. The chaps in the house need not worry as we have got to offer you the perfect pair of black moccasins and boots, to impress your ladies with a great sense of style. Going out on a brunch date? Twin those pepperonis along with your Aldo sneakers and keep your fashion at par with your Bae.
ALDO makes your shopping spree easier this Valentine by offering just what you and your partner need for this day of Love.
FreshToHome
As the ‘season of love’ approaches, FreshToHome has a fresh spin on Valentine’s Day with its #FreshValentines campaign. It’s the world’s largest fully integrated online brand in fresh fish and meat e-commerce. As an extension of its core value of ‘freshness’, FreshToHome is breaking V-Day stereotypes by showcasing meat lover couples that are ‘keeping it fresh’. By replacing traditional and outmoded ways of proposing with new ways of expressing love.
As an example, instead of proposing with regular rings, the main film spotlights a foodie proposing with calamari rings. Influencers replace a bouquet of roses with a bouquet of skewered kebabs. The campaign is all about celebrating couples that understand each other’s food preferences and give each other their favourite dishes, presented interestingly.
Wiggles.in
India’s premiere, holistic D2C preventive pet care brand, Wiggles.in with a wide range of products and services continues to keep pets at the center of every celebration. In a bid to encourage pet parents to never give up on caring for their pets, Wiggles.in now launches LoveIsInTheCare, a digital marketing campaign ahead of Valentine’s Day. The campaign is an extension of the brand’s values and attempts to inculcate a spirit of never giving up on one’s pet, no matter the circumstances.
Crafted around the core thought that the ultimate form of love is care, the #LoveIsInTheCare campaign brings to light the fact that pets step into our lives as blessings and ultimately need to be cared for just like any other family member or friend. The campaign explores different aspects around pet care such as teething problems, issues leading to loss of appetite, poor or diminishing eyesight, and how pet parents are the only ones empowered to help them overcome and deal with their problems thus reinforcing the campaign’s core ideology. It also brings together stories of pets suffering from trauma, inflicted with hip dysplasia, tragically hurt, the ones who have donated blood, and even the ones who were saved from being abandoned when they got terminally ill, wherein pet parents took them under their wing and carefully nursed and cared for them like their very own flesh and blood.
Mobilla
Mobilla, a leading lifestyle and mobile accessories brand in India announces its latest brand campaign ‘Tale of Two- Trilogy’ ahead of Valentine’s Day. Conceptualized by the internal creative team at Mobilla, the digital marketing campaign consisting of three relatable and relevant brand films are an absolute blend of music and emotion that unfold phenomenal moments of perfect companionship and camaraderie. With this brand campaign, Mobilla aims to cement its leadership position in a highly competitive, demanding and dynamic market.
Featuring digital creators Virti Vaghani and Samkit Shah, ‘Tale of Two – Trilogy’ is a slice of life campaign created around light-hearted everyday moments that is sure to strike the right chord among the viewers thus creating a lasting impact and brand recall. Currently live on YouTube, the brand campaign films will also be released along with an extended and extensive marketing outreach across social media and other video sharing and OTT platforms.
Kaya Ltd.
Kaya, India’s leading skincare & the largest dermatologist network-enabled brand, recently unveiled a new identity, symbolic of a strategic realignment with its ever-growing young consumer base. Punctuated by this new purpose-fuelled mantra, “Beautiful is You”, Kaya has launched its latest campaign #MyLoveMyWay to celebrate self-love, this Valentine’s Day.
The insight behind the campaign is very deep-seated societal “judgement”. Conventionally, cosmetic treatments have been ridiculed and people who choose to beautify themselves are criticized without understanding their desires. The push towards making beauty a more inclusive space has gained a lot of momentum worldwide. Over the last few years, the beauty industry has begun to embrace inclusivity while breaking stereotypes of gender, identity and colour more than it had done in the past. Through this new campaign, Kaya aims to focus on self-care to include and involve all genders while liberating them from the judgment they receive for choosing cosmetic treatments.
PVR Ltd.
When it comes to celebrating Valentine’s Day, PVR aims to make the day extra-special for the loved ones of its patrons. PVR provides unique ways to reflect on love and pamper each other’s partners in the most romantic day of the year. Celebrate the season of love in the PVR Valentine Week Celebration from 10th – 14th February with a variety of special offers and benefits.
For an exclusive cinematic experience, customers can book PVR’s Private Screenings where one gets to choose handpicked romantic blockbuster movies from PVR’s Movie Library. A special curated menu and personalized onscreen message awaits the love birds. Customers can also plan their Big Screen Movie
Date with a host of latest blockbuster releases across all genres, ‘Badhai Do’ (Comedy), ‘Death on the Nile’ (Thriller), ‘Marry Me’ (Romance) and ‘Moonfall’ (Sci-Fi).
If the customer happens to be single on the 14th of Feb’22, PVR is offering unlimited Pepsi refills for single ticket bookers to get them off the Valentine’s Day blues. Additionally, 13 million PVR Privilege members can avail an instant E-Gift Card at a flat discount of 25%. They can also earn 2X for every transaction on 14th Feb’22.
PVR is also introducing the all-new cranberry flavored popcorn with a refreshing can of Pepsi as a special Valentine’s combo package to celebrate the extravaganza. PVR is also offering a unique Bento Box Meal with mocktails @ INR 449 with the choice of Indian and Asian cuisine. Curated by Celebrity chef Sarah Todd, this offer is valid from 10th – 20th February at LUXE/GOLD, PVR’s luxury cinema format. Besides running contests on their social media platforms, PVR is running a selfie contest at its cinemas.
Elever
Elever, a goal-based investment app is adding some new light on the dating scene this Valentine’s Day with their quirky titled campaign, “#TalkMoneyWithHoney”. The campaign aims to encourage couples to have open discussions regarding money – something that is often overlooked in the early days of courtship but something that is very crucial in the long-term health of any relationship.
The trouble the campaign suggests lies in what people think & ‘discussing money” means. The campaign emphasizes that talking about money isn’t about asking someone’s salary or bank details on the 3rd date, but about gauging what their own attitude & behavior is towards money and whether it syncs up with their partner.
To this end, the campaign features a scientifically designed Money Personality Quiz, which helps each individual assess their attitude & behavior when it comes to money and help discover compatibility with their partner. The campaign will also feature a live Q&A session with relationship experts to provide answers to all the tough questions and tools needed to manage the unspoken and hidden element of any healthy relationship – money.
LAY’S:
This Valentine’s Day, Lay’s Wafer Style, the thinnest chips from the house of Lay’s, is spreading joy by reminding the youth to ‘Take Love Lightly’ as they celebrate the season of love in a fun manner. Special videos by Lay’s brand ambassador Alia Bhatt and Bollywood actor Siddhant Chaturvedi spark celebrations of enjoying love lightly. Taking a cue from their videos, popular influencers share their stories through some light-hearted videos this Valentine’s Day.
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