Chennai: The Advertising Club Madras has successfully conducted the 42nd Dinamalar MADDYS with a record-breaking 1015 entries from over 10 states and participation from 116 agencies and clients.
Vermmillion Communications emerged as the Creative agency of the year at Maddys 2024, Digitally Inspired Media has won the Digital Agency of the Year title. Swiggy was named the Advertiser of the Year and Amazon Seller Services was adjudged the Media Agency/Client of the Year.
This year, 425 entries were shortlisted, resulting in 347 awards: 21 Gold, 112 Silver, and 215 Bronze awards. Entries were judged on three key parameters: originality, ideas & concepts, and relevance. Each entry was scored from 1 to 10 points by a minimum of three juries per category. Entries scoring above 8 points received Gold, those scoring between 6 to 7.9 received Silver, and entries scoring between 5 to 5.9 received Bronze.
MADDYS 2024 gala-night, graced by industry leaders and distinguished juries, adding to the prestige of the night. The evening marked the launch of MADDYS’ new tagline, “Celebrating the Ideas of India,” encapsulating the essence of the event. President Balasubramanian S. expressed, “Tonight, we honor the creativity, innovation, and hard work that drive our industry forward, marking the beginning of a new journey as a National Advertising Award Program.”
An exhibition displaying all entries was held, providing attendees with a comprehensive view of the industry’s finest work. Due to time constraints, bronze awards were distributed in a separate enclosure, the “Bro-Zone.”
President Balasubramanian S. extended his deepest appreciation to the winners, 27 distinguished judges for their meticulous evaluation and the executive committee members for their relentless efforts in making this event a reality.
