Verve Media has bagged the social media marketing mandate for homeware and tableware brand, Cosmo. The mandate shoulders Verve Media with the responsibility of creating, managing and executing end-to-end social media campaigns and strategies for Cosmo Homeware, Cosmo Plastoware and Thermostar.
As a part of the mandate, the agency will be enhancing brand equity and boosting brand recognition through improved social media engagement across Cosmo and its partner accounts. It will track important metrics and further define social media and content strategies for the brand based on customer-behaviour patterns.
Commenting on the association, Vinay Singh Sangwan, Co-Founder of Verve Media, said, “Social media marketing is the new battleground for brand communication. Cosmo is a dominant B2B market player, and looking at the digital turn of marketing events among competitors, it wanted to leverage social media to create meaningful customer relations and improve brand recognition.
Our absolute focus lies in executing relatable and engaging content and creating a hygienic brand presence across all the targeted social media platforms, while understanding the unique habits of the brand’s audience. We are delighted to have partnered with Cosmo Homeware and look forward to adding a new value to their brand proposition.”
Antriksh Mundra, Partner of Cosmo Homeware said, “Cosmo Is delighted to partner with Verve Media in its goal to penetrate deep into the digital marketing world. We’re looking to connect and engage with our audience on a deeper level and we believe this great bunch of strongly determined and accomplished people can help us do that.From the get go, we sensed a great balance of practicality and creativity amongst the team. Another important aspect was the understanding and respect they showed while approaching the brand.
We’re looking forward to a long lasting and fruitful relation with Verve and are excited to see what the future has in store for us!”